Public Relations & Social Marketing Insight

Four years ago, I set out on a journey to build a blog with well-researched and unbiased content related to social media tools and technology. At the time, every social media expert, influencer, and enthusiast had a blog. I needed to find a unique angle to help me stand out in this highly competitive area.

 

I came from a technology background, so I found my "sweet spot" at the intersection of what I was passionate about: social media, marketing and technology. I am certain that deciding on a specific niche for my blog was one of the initial key factors that led to its quick success. Within just a few months of launching the blog, it became one of the top 10 social media blogs in a global competition run by Social Media Examiner. I managed to keep it in the top 10 for four years in a row, and it certainly wasn't by accident. 

 

Below, I share my tried and true recipe that you can use to grow your blog and become a top industry resource....