Public Relations & Social Marketing Insight

On a scale from Twitter to Blogger, Medium comes in the middle. From the folks who brought you both Twitter and Blogger, this publishing platform that bodes well with both shortform and longform content caters to a wide range of users—from the least experienced aspiring writers to the most reputable of publishers.

It’s been seen as a powerful storytelling space, inviting just about anyone to share their stories (hence their tagline). Medium’s sleek design makes it super easy for newcomers to the craft of blogging to dive right in. As for seasoned bloggers who are more accustomed to navigating clunky and complex CMSs, its minimalist yet full-text editor is a sigh of relief (and really pretty to look at).

Here are some Medium best practices any blogger—from amateur to pro—can follow to master this powerful publishing…medium....

Since its beta launch in August of 2012, Medium has been called a lot of things: an online magazine, a blogging platform, a blend of platform and publisher and anupscale content farm, to name a few.

Because it takes a disruptive approach to online media, journalists, futurists, technologists and the likes seem obsessed with defining Medium.

One thing is certain: Medium upends how we think about personal publishing online. It has its roots in traditional blogging but breaks a lot of rules––kind of like a rebellious, super-smart younger sibling.

While Medium was conceived for individuals wanting to tell their stories online, brands have begun to experiment with it as a place to amplify their voice; it is an appealing playground for adventurous marketers looking for new ways to associate their brand with great content.

This guide will give an overview of publishing on Medium and look at how brands can integrate the platform into their marketing strategy....

You’ve just spent a year, two years, five, writing your book. Now you’re releasing it out into the world, and you just want everyone to read it. But getting attention for your book amid the great deluge of content can be hard.

Perhaps your agent, editor, or publicist has told you that you need a website, but you’re hard-pressed to know what to do with it. You don’t know what to write on a regular basis or how to maintain it technically or attract a readership.

What you do know is that you need to be where readers are: a space that’s beautiful and easy in which to publish, requires no maintenance, and provides immediate distribution.That’s where Medium—a place where thinkers, experts, and writers of all stripes have come to express themselves—can help. Here are a few ideas:...

The sheer attention to detail and thought that Medium pours into building the service is admirable, and makes it a service worth using.So, this is it. Now that Medium offers full support for domain names, custom publications and even better writing tools, I’m ready to fully embrace it.I’m transferring everything of my own in to really give it a shot. I’m excited about the idea of just writing for myself again and I hadn’t been in a long time before Medium revived that interest — I’ll let you know how it goes....

This is Medium, a blogging platform from the creator of Blogger and Twitter. It’s slick and snappy and could very well be worth a deeper look for digital marketers and first-time bloggers.

We’ve enjoyed experimenting with the best way to use Medium here at Buffer, and we’re eager to learn more about what the best practices might be for helping the Medium community and engaging with an audience. If you’re new to Medium, I’ve collected an overview of resources here in this post, and for those who have been Medium users already, I’ve added several tips and learnings that we’ve discovered along the way....

Medium wants to be the next-generation self-publishing platform for bloggers who write....

Enter Medium, a simple self-publishing platform launched last October to serve the next generation of bloggers who write. In the words of founder Evan Williams, who also co-founded Blogger and Twitter, "Medium is a beautiful space for reading and writing — and little else. The words are central. They can be accompanied by images to help illustrate your point.

But there are no gratuitous sidebars, plug-ins, or widgets. There is nothing to set up or customize." "Images are great, too," Williams wrote in response to an emailed question about whether Medium is positioned as 'the anti-Tumblr.' "But we're building a platform that helps words shine, because it seems like that's what's needed now. Obviously we were aware of what Tumblr's done, but Medium was inspired by many things — including ideas I had wanted to implement in Blogger over a decade ago."...