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Edison Research has just about cornered the market on podcast research and podcast statistics, and their new report, The Podcast Consumer 2017, continues the trend with a deep-dive into the demographics of American podcast listeners.
In January and February of 2017, Edison surveyed 2,000 people ages 12 and older about their audio and social media habits.
I absolutely encourage you to grab the full report (no cost) here. Meanwhile, here are the findings I found most interesting....
Online, your product is unbundled. You get 10 words. Or 8. Or maybe 13, like I used above, to market your work. Digital success is like selling a newspaper story by story rather than day by day or week by week. And in selling that day’s paper, by subscription or newsstand, there’s just less urgency to make the headline awesome on that 150-word story buried at the bottom of page 11. Sections and geographic centers all are comfortable assumptions you can’t make in digital headlines. You must have a certain sense of desperation in writing web headlines, like those eight words are the difference between that column’s or blog’s life or death. Mostly, because it is. You aren’t owed readership. Your headline helps earn it — along with a handful of other factors like author and brand. So any strategy involving growing and sustaining digital audience must incorporate excellence in headline writing. Must. A few points to clarify here as we begin. I’ll be discussing writing for readers here, not for search engine optimization. That will be a consideration at times, but mostly we’re talking about people creating headlines for people....
Google has agreed to fund a project to develop automated fact checking tools amid anger over the prevalent of fake news websites during the US presidential election.
UK fact checking organisation, FullFact, has announced it has been awarded €50,000 (£43,000) by the tech giant’s Digital News Initiative to build the first “fully automated end-to-end fact checking system”.
In a statement, FullFact explained that the system will have two main features.
One will inform readers if something reported as fact has already been proven inaccurate.
The other mode will fact check claims automatically using Natural Language Processing and statistical analysis in real-time – something FullFact said has never been done before – by highlighting the text and having a factbox appear when the user hovers over it....
You might argue that I’m no better than Mike by filtering the stories I don’t like from sites I don’t agree with. The big difference, though, is that the only news I consume on Facebook is related to the babies, pets, and baby pets of my friends and family. If you want to discuss politics then you’ll have to buy me a drink first so we can talk face to face. See, Facebook doesn’t care about the veracity of the political news being shared just so long as people spend lots of time viewing ads while sharing it. That’s fine for cat videos, gadgets, and recipes, but surely political news requires a different set of personalization algorithms. Baseless conspiracy theories and outright lies should be downranked just as quickly as the clickbait articles Facebook demoted in August. If Google News can introduce a nonpartisan fact checking feature then surely Facebook could do the same. It would go a long way in helping Mike and I, and the nation, to become friends again....
Most brands have some form of newsletter to connect with customers. But for many brands, more emphasis is placed on getting people to sign up than on giving them a reason to sign up.
Last week David Hieatt, founder of Hiut Denim and the Do Lectures gave a workshop in London on the power of the humble email newsletter. I didn’t go to the workshop, but how he described it got me thinking about this often overlooked communication tool:
“In terms of using social media to grow your business, we are all looking for the next new platform or app. We want to find that magic ‘Multiplier’ that gets our story out to the world…
“A great newsletter can do that. And yet most people ignore it, dismiss it, or if they use it, use it poorly. Yet, this tool, in the right hands, is as powerful as they come…
“I am fascinated by the power of a simple newsletter to grow a business. I am also fascinated that most businesses don’t pay much attention to theirs. It’s an afterthought. A poor cousin.
“But when done right, they become something else. With a strategy, with a simple methodology, they become one of the most effective tools in your digital toolbox. They build community. They build your brand. And they relentlessly build long-term growth. They are pure and utter gold.”...
Andreea Ayers founded LaunchGrowJoy.com in 2011 after selling a successful t-shirt business, and realised she had plenty to share in terms of selling products successfully online. Her blog focuses on her experience with ecommerce and selling online, moving into PR and teaching product entrepreneurs how to get their products featured in print media and on influential blogs. Andreea has some tried-and-true strategies for building a buzz around your blog or business through media promotion, both traditional and online. She walks the talk, with her blog being featured in more than 500 media outlets since she started five years ago. I asked her what her non-negotiables are when it comes to seeking publicity as a solo blogger or entrepreneur....
Do you want more exposure for your content?
Have you considered publishing your content on Apple News?
Apple News lets you deliver both visual and text-based content directly to a growing number of iOS mobile devices.
In this article, you’ll discover how to become an Apple News publisher....
One of the most frequent questions we get from aspiring and current inbound marketers is, "How do you manage all of that content?"
When we tell them we use an editorial calendar, the next question is often, "Oh, how much does that cost?"... Nothing. Because, for the most part, we use Google Calendar....
High quality free photos in one place. We hunt for best free images from many online sources and pull them all together in one spot. Most of our photos are CC0 license (do whatever you want). Additionally we offer all Creative Commons and Public Domain photos from sources like Flickr and make it posible to embed them directly from our website.
Just start searching for images or inspirations and find high-resolution photos for your project. You can search and filter by color or check photos popularity on the Web (beta feature).
Without consistent output, your results will be a fraction of what they could be.
And since we both know the power of content marketing, it’s a shame.
But I have good news! It’s a problem that can be fixed if you’re willing to keep an open mind.
I’m going to show you six writing tactics that can turn you into a more focused and efficient writer. They have worked for me and other top notch writers.
You might not be interested in trying them all at first, but give one or two a try, and once you get good results, try others....
Every time you write a new post, you share it on the social web, right? Well, how’s that working for you?
It’s unfortunate, but most Twitter and Facebook feeds look like a graveyard – no likes, comments, or shares. That’s because no one shows you how to use social media properly.
Today, I want to share with you the strategies that I have used to maximize the number of social shares I get from each post. Social media traffic can play a big role in growing a site as you might have seen in my 100k challenge.
Looking back on the theme landscape of 2014, a clear design trend emerged that highlights WordPress’ roots as a blogging platform. Minimalist, content-centric themes took center stage in the official WordPress Themes Directory, outpacing their more visually-bloated commercial counterparts.
This past year saw a major renaissance in themes for the personal blogger, particularly designs that showcase large, featured images. Many theme designers opted to hide navigation menus and sidebars behind a slideout menu, which also works well for mobile displays.
WordPress’ newest default theme, Twenty Fifteen, is the culmination of this trend towards simplicity. The vast majority of our top picks from 2014 were designed for personal blogs....
It’s all around us. We’re bombarded by content advice porn from the “experts.” It’s irresistible but like most instant gratification, it’s short-lived.
Content is king. Make your copy bite-size and scannable. Run it through your Buzzfeed detector.
Oh, and add visuals. They increase readership and response noticeably. After all, aren’t Pinterest and Instagram the next big thing?
While you’re at it, let’s produce some video. Got six seconds? Here’s a Vine. Need 15 seconds for your video? Instagram has you covered. Producing an epic? YouTube it...
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Looking for some great social media blogs to add to your daily reading? Here are 10 that are worth your time! Our eighth-annual social media blog contest generated hundreds of nominations. A panel of experts carefully reviewed the 20 finalists based on their content quality. Here are the top 10 social media blogs you should add to your regular reading list in 2017....
People often assume that trade blogs are dry and uninteresting by their very nature. That isn’t—and shouldn’t be—the case.
After all, who will keep coming back to your blog if they’re bored to tears whenever they visit?
Luckily, there are plenty of easy ways to spice things up.
Here are 25 useful tips to turn your B2B blog into something that delivers the returns you deserve. It’s never too late to make your B2B blog an effective part of your online marketing strategy.
In fact, I’m bursting with ideas for making industry blogs more dynamic and engaging. Here are my 25 best tips....
In 1977, according to the AP style guide I still occasionally refer to, using the acronym “TV” as a noun when writing about television was not advised.
“Acceptable as an adjective or in such constructions as cable TV [italics theirs]. But do not normally use as a noun unless part of a quotation,” counsels the item on “TV” in the 1977 edition of the AP Stylebook -- formerly titled “The Associated Press Stylebook and Libel Manual.”
Today we use “TV” and “television” more or less interchangeably as nouns, although the former is probably used more now than the latter. One thing the 1977 Stylebook reveals, however, is that “media” -- whether electronic or otherwise -- was not nearly the obsession for news organizations that it is today.
Part of the reason was that the world at large was not nearly as obsessed with media and technology -- and the companies responsible for them -- as we are now. There was so much less of it then too, obviously....
What you need is some help from artists who’ve already blazed a trail and discovered what actually works. Because some of those ideas might work for you too. So check out the following list of excellent role models for tons of ideas. And don’t just stick to your own field – cross-pollinate and explore ideas from other disciplines....
Your blog goes dormant, and you curse yourself every day for it. Sound familiar? It happens to a lot of people. For all the craze over content marketing, there sure are a lot of people who fell off the wagon a long time ago. I get that. I understand. It’s tough work. It’s grueling at times. It’s thankless. It’s challenging. And to write an article every single day, day in and day out, year after year? Sounds impossible. It’s not. And I’m going to tell you how and why. Here’s what you need to know about what it takes to write a blog post every day....
As a content marketer for Bizzabo, a growing SaaS company, it’s often challenging to know if what I spend my day doing is working. I worry about generating more visits and more leads while serving the best interests of our readers. A year ago, the challenges were even steeper. I knew that inbound marketing was effective. I knew that blogging was a good thing and that it was generating some great leads for us. But I wasn’t sure if blogging more frequently would have a tangible positive impact on our key metrics. After talking with my team, we decided to give blogging more frequently a shot. We committed to publishing 3 posts a week for one year, and we got pretty darn close to that ambitious goal (averaging 2.5 posts per week). We were able to grow our readership by 190% in that time. We also increased the number of people who subscribed to our blog by 980%. By publishing quality content so frequently, we learned a thing or two about what makes a B2B blog successful, and what doesn’t. Here’s what I wish I knew when Bizzabo started this initiative a year ago....
A surge of traffic may look great in your stats – but it won’t necessarily result in many new long-term readers.
Instead of thinking just about traffic, you want to focus on getting subscribers: people who keep reading your posts day after day, week after week, and month after month.
A great first goal is to get 1000 subscribers to your blog, either through email or RSS subscriptions. (Unless you’re writing about techy things, you’ll probably find most readers prefer to subscribe through email.)
When you’re just starting out, though, with just a handful of subscribers, or none at all, 1000 can look a long way off. Here’s how to get there, step by step....
When you’re planning to write, but before you’re actually writing, you create an outline. Unfortunately, most outlines are worthless. You need a better outline: a fat outline.
Outlines are helpful for mapping out the structure of a long piece of writing — anything more than 1,000 words (a couple of pages). An outline ought to help the people you’re working with — your boss, your clients, your editor — to understand what you’re going to write. It should also force you, the writer, to think clearly about content.
The problem is, traditional outlines don’t do this very well.
Sometimes, the jump from zero readership to several hundred, thousand, or ten thousand hits per day happens in a few weeks, more often it’s several months after a project begins that regular readership begins to take shape. It’s 9 parts hard work and 1 part serendipity, getting your posts in front of the right people at the right time.
This blog is young, and I’ve far from cracked the code, but I can share with you what I’ve been doing with each post that goes up on this blog in order to nudge some initial traffic towards it.
In fact, if you’re reading this right, now, it’s highly likely that your visit is a direct result of one of the methods below – so it’s at least working a little bit, right?...
Who fancies a game of Buzzword Bingo? Here are five words to get you started that I’ve noticed being used with increasing regularity inside communications agencies and at industry conferences…
A number of famous novelists spent time in ad jobs—among them, F. Scott Fitzgerald (who worked at Barron Collier in New York, where he wrote the line, "We keep you clean in Muscatine"), Joseph Heller (once a copywriter for Merrill Anderson in New York) and Salman Rushdie (who logged seven years at Ogilvy London, after failing an interview test at J. Walter Thompson that supposedly included making up a jingle about seatbelts). Those three authors are the subject of these amusing ads—showing client feedback on their famous novels—to promote a British fiction contest for advertising writers. "Write for yourself. Not for a client," say the ads.
Entries are closed for the 2015 Winston Fletcher Fiction Prize, unfortunately, but it is an annual thing. (You have to work in advertising, marketing or a related business to enter.) Check out the full ads below....
Did you know writing affects your brain in a way similar to meditation? When you write, your breathing slows and you enter a "zone," which allows your words to flow more freely, an infographic from BestInfographics.co says.
The infographic illustrates how writing affects the brain, and shares other interesting facts, like why stories are so memorable and clichés are not. Here are a few takeaways:...
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Interesting research about podcasts and audience.