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As with many social media marketing practices, blog syndication is an effective tool but has the potential to result in certain disadvantages as well. The main aim should be based on finding a balance between the pros and cons and assess the potential positive impact of blog syndication on your overall blogging strategy....
In business, there is no such thing as writer’s block. It doesn’t exist. Erase the phrase from your mind. You see, in any business, there are so many potential stories to be told that one should never run out of them even if they’re blogging daily. More importantly, this isn’t like writing a novel. It’s not professional journalism. You’re not writing a column. On a business blog, you have the freedom to pull from the ultimate content resource – the internet. What most perceive as writer’s block in the world of business blogging is actually the brain’s way of saying that you don’t want to write at this moment. Get over it. With that all out of the way, it’s time to look at some different types of blog posts that can be categorized into a proper plan. This plan can be an editorial calendar, a series of reminders in Outlook, or a notepad on your desk where you jot down your ideas. We’ll get into planning in a moment, but first let’s look at some of the ideas themselves.,,,
With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog , in social media and forums. Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.
How Inbound Marketing can help you? A. It saves you up to 62% of your marketing budget as Makes you stand out of your competition C. Helps to generate a massive amount of leads D. Gets you up to 55% higher lead conversion rates E. Increases your customers and sales...
Looking for the best social media tips and advice? Check out the winners of Social Media Examiner's Top 10 Social Media Blogs for 2013. Are you looking for some good blogs to read? Look no further! Our fourth-annual social media blog contestgenerated over 750 nominations. Our panel of social media experts carefully reviewed the nominees and finalists, analyzing the quality of their content, the frequency of posts and reader involvement (among other things). With that in mind, here are 10 blogs that need to be at the top of your reading list....
If you think about it, one of the fastest ways to truly establish thought leadership with a blog is to continuously create high-level content around a subject. Yet very few blogs do that, and the ones that offer high level content on a frequent basis typically have a very infrequent posting schedule. Does that mean that most people are simply incapable of creating more advanced content? I say no, and offer two reasons why most bloggers aren’t creating more advanced content:
If you’d like tocreate more video content,but you’re not sure where to start, the answer may be as close as your blog. Repurposing written content from your blog may be one of the quickest and easiest ways to produce video. After all, the idea is already there – all you have to do is alter the platform! There are many compelling reasons to go from blog to vlog: First, you’re giving your followersanother way to consume your content. In our TV-driven society, many people would rather watch than read. You can also argue that video content is more engaging, compelling and memorable than text alone. With video, you can bring your blog posts to life and make them more personal. So if a picture is worth a thousand words, what’s a video worth? A minute of video is worth 1.8 million words, according to D. James McQuivey of Forrester Research. That’s a lot of written blog posts! Now let’s turn some of those words into videos.Here are a few ways to get started:...
Internal linking is an oft-cited inbound marketing best practice. Why? A couple reasons. [Valuable analysis of linking and tips ~ Jeff]
Blogging has now become the standard for any business, be it a B2C or B2B company. It's one of the best ways to get your brand out there and connect with its customers as well as get in new business. Despite different social media networks coming and going, one thing that always remains constant are blogs. The reasons are simple, they live on your own site, you control the content and they show up in search results. A good business blog is a place to communicate the latest news from your brand, drive business leads and to create content that gets shared far beyond your own blog. As you will see from the list below, there are a wide number of tools that can be used to blog, no matter what standard you are at and you can customize the look and feel of your blog to fit in with your business as you see fit. While blogging might seem daunting at first, you’ll find that the more you get into it, the easier it gets and the more you can pick up and apply to your own blog. Just follow these tips and you will have a killer business blog.... [Expert B2B blogging advice from the folks at Simply Zesty ~ Jeff]
List.ly: Learn how this tool can help you build collaborative lists, keep them up-to-date and publish them onto your website. Most bloggers quickly discover that posts that contain lists are popular. Unfortunately, list posts usually require a lot of work to write and are rarely updated after they’re published. What if there was an easy way to create list posts and keep them up to date? List.ly can help you do this. Plus List.ly offers you a welcome bit of social interaction.... [List.ly shows great potential for blogging, content and marketing. This extensive post covers it in detail. ~ Jeff]
One of the biggest challenges content marketers, including B2C, B2B, not-for-product and solopreneurs, face is having enough fresh content to meet customer needs and feed social media. When developing your editorial and social media calendars, plan ahead to incorporate ways to extend the utility of each piece of content. (BTW–here’s a Cliff Notes Version of an editorial calendar.) Here are thirty insider tips you can use now to extend your content marketing....
The Text100 Sydney team recently launched a brand new design to its blog. ...Text100 Sydney team decided to move from our old blog to something new. We hired a web development team and gave them our specifications; they both created the new blog’s current design and offered to host it on their servers (an offer we gladly accepted). Since we were using WordPress on both our sites, importing all our posts and pages to the new design was only slightly more complex than a cut-and-paste job. No coding, no tinkering with firewalls, and no stress. In 2002, creating a basic website took around four to five weeks and a fair amount of technical savvy. In 2012, you can set up a professional blog within a day, without any specialist technical knowledge. Even complex web portals like e-commerce sites are cheaper and faster to set up than ever before. And with more businesses investing in their social media and digital presence than ever before, having a solid website to tie everything together is a must. I’ve built up a few habits on which I tend to rely when working on both personal and professional websites.... [Good blogging case study ~ Jeff]
While some bloggers can whip up a blog post in a matter of minutes (specifically under an hour), I’m not one of them. I need to consider a blog topic and let my thoughts marinate before I compose a post. To maximize my blogging time, I assess how to leverage each blogging effort to develop the most content marketing efficiently. To put a content marketing twist on John Donne, “No blog post is a content marketing island entire of itself.” Based on my experience, here are fifteen ways to extend your blogging efforts to create additional content to meet your objectives and your target audience’s needs.... [Great actionable blogging & cotent marketing tips from Heidi Cohen - JD]
Godin’s blog is successful because it’s weird. I’ll break down what Godin’s doing that’s so phenomenal, counterintuitive, and flat out unbelievable. How do you know when you’ve made it big online? Here’s one answer: when you search your first name on Google and you’re the top result. It’s no surprise that the #1 result for “seth” is the Seth Godin’s marketing blog. The site receives about 600,000 visitors per month and consistently ranks near the top of Ad Age’s Power 150 (a daily ranking of marketing blogs).... [Blogging by Seth - JD]
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Represented by the Inc 500, the highest growth small businesses get content marketing as a means to expand their reach and increase profitable sales when compared to their larger, more established Fortune 500 counterparts. These small business (SMB) organizations must be leaner and more effective at maximizing each aspect of their marketing mix to compete with larger, more complex firms. Content marketing helps them build trust by offering the type of promotion-free information their customers actively seek during the purchase process.
The University of Massachusetts Dartmouth research, entitled "2012 Inc 500 Social Media Settles In" reveals that Inc 500 companies continue to blog at greater rates than their Fortune 500 peers. In 2012, 44% of the Inc 500 had a corporate blog, an increase of 7% from 2011. By contrast, 28% of the Fortune 500 had a blog in 2012. While this is an increase of 5% from 2011, the Fortune 500’s blogging rate still lags that of the Inc 500....
Are you looking to attract prospects, convert them to customers and keep them coming back? Then social media and content marketing are a match made in heaven. The key to success is to make the connection between content marketing and social media. Let’s look at the content needed to get your marketing to that lucrative intersection....
Emma is a 11 year old girl who has created her own YouTube channel titled “The Emma Creative“. It started from a passion for making clay Chibi charms and producing online videos. She has mastered the skills required for designing and filming video tutorials on how to make these figures. Most nights she goes up to her room and instead of watching TV she produces her own tutorials on how to make Chibi charms that she ships around the world.... She doesn’t have a million views on her channel or even 100,000. She describes her YouTube channel as “I’m just a normal girl that has a passion for being creative” Emma is a video blogger. The expression engine This social media channel is her “expression engine” . This is how and where she expresses her passions. All around the world social media is allowing people to express themselves easily and in new and exciting ways which is supercharged by online sharing....
Writing a good blog post isn’t just about great content… Writing truly engaging and exciting blog posts and marketing is an art for that involves storytelling, emotion, and creating an immersive experience for your readers. How you structure your marketing techniques in terms of storytelling, and connecting with readers, can often leave more of an impact than the content itself (think about how a song or story touched you more because of the emotional impact than the details of the story itself). In this post I want to share 3 tips you can use to enhance the appeal of any post you write, and make it incredibly engaging to your readers....
Blogging really is like jogging. You’ve got to do it regularly and spend more than 30 seconds at a time on it if you want to see any results. That being said, it’s easy to fall into a pattern of mediocrity or miss a few blog posts scheduled on your content calendar. Between eBooks, webinars, white papers, blog content and social media, an effective inbound marketing strategy is really centered around a high velocity of outstanding content. Enter repurposing. It’s not stealing if you own the words. As a disclaimer before we get started, I’m absolutely not suggesting that anyone plagiarize. It’s a terrible and cruel idea to steal other bloggers’ hard work, and it can quickly get your company in pretty deep hot water legally. If you’re ever in doubt about whether you’ve plagiarized, you should consider checking out the free, online resoures from Purdue University’s Online Writing Lab and investing in some Copyscape credits. Here are some non-sketchy, non-spammy ways to repurpose words that you already own...
Want to make 2013 your best blog year ever? Did you know that there’s one really simple secret to succeed at blogging? Can you guess what it is? It’s so obvious many bloggers overlook it. The secret to blog success is: keep blogging.
Unless you’re ranked in each of the top 3 slots for each of your main keywords in the search engines the chances are your website has a number of competitors who are taking a large slice of the search engine traffic that you are targeting. If you’re just getting started and barely have a presence then they probably have almost the whole slice of traffic that you want! What if there was a way to take advantage of their success and bring a few of those precious customers on to your website? By using blog commenting as part of your SEO strategy you can!... [Smart SEO strategy ~ Jeff]
Business bloggers, follow these hot blogging tips from top experts to craft a strong content strategy and create the right customer experience around your blog. Do you blog for your business? Are you looking for exciting tips to streamline your blogging experience? If so, keep reading. We spoke with 21 top experts to find the hottest business blogging tips you need to know today. Here they are… [Excellent advice and a must-read for business bloggers ~ Jeff ]
(Photo credit: C.P.Storm) You may have noticed that the SEO game has become a lot more difficult lately... Mostly due to the recent algorithm updates like the Penguin and, like always, due to the ever-growing competition for valuable keywords. However, some things remain unchanged. For instance, you still need to find a way to let Google know which keywords you’re targeting. The fact is that Google can figure this out on their own, kind of (through links, and social media interaction), but introducing some good on-page SEO can make things a lot quicker. You have to be careful, though. Google now openly admits that they discourage all forms of active link building, and probably any other type of active SEO work as well. So how to overcome this and not get in trouble?... [Practical SEO tips for bloggers ~ Jeff]
When it comes to blogs as social media fodder and content marketing gold, bloggers get it. Convincing them of the importance of blogging isn’t the issue. Their biggest challenge is getting help in a variety of forms to continually publish fresh, engaging blog content. Don’t worry — We’ve got you covered with blogging 411 info to help you efficiently leverage resources in seven of the areas where many bloggers typically need support.... [Heidi: shares of valuable list of 33 tips for bloggers ~ Jeff]
It feels great to be teaching again! I have a class of 30 NYU PR and corporate communications grad students. We are exploring social media objectives, strategies and tactics. One of the required course assignments is to create a blog with eight posts due by the end of the semester. As a blogger, a great deal of my writing stems from paying attention to my community and “Listening” closely to the conversations . So, for all of my students (who I hope are reading this blog post) and for my communications friends, here are my five tips on how to “Listen” so you can create more compelling content for your community.... [Smart blogging tips from Deirdre Breakenridge - JD]
Blogging for your company or client can prove difficult. How do you engage audiences around what might seem to be a dull topic? Look to these blogs for ideas. [Lots of lessons from some of the best company blogs - JD ]
Via Barb Lack
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this post balances the pros and cons of syndicated blogging. Worth reading for serious individual and corporate bloggers.