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A marketer is the snake that whispers seducing words into the customer’s ears. Marketers want the sale to happen, and they couldn’t give a damn or two about building a better product or experience.
That’s what many people think. That’s what I thought. I won’t be optimizing anything, I will be exploiting human behaviours, writing articles for keywords, using power words and tricky color combinations.
In the end, it didn’t work out for me. Realizing that marketing is UX, and that it is a crucial part of my (and everybody’s) marketing efforts changed it for the better....
Piotr Koczorowski debunks the notion that marketing and UX are enemies. Marketing is UX, and using its principles can greatly improve every marketers work. A thoughtful post!