Public Relations & Social Marketing Insight

If you’re a financial marketer, you can”t sit around all day reading banking blogs (even if you wanted to). So what are the top 20 you should focus on? The Financial Brand ranks them for you.

Today, The Financial Brand follows approximately 100 active blogs in the banking space. But in the last six years, more than that have died. That’s right, there are more dead blogs in the bank and credit union marketing world than live ones (108, to be exact). That’s why The Financial Brand thinks it is important to recognize the best of those that are still going.

This isn’t a popularity contest. This list is created for one reason, and one reason only: to help bank and credit union marketing executives find more information and insight with immediate relevancy that they can put to use in their daily jobs...

I get several hundred pitches a week from well-meaning PR people.

My conversations with other bloggers suggest this is the norm, meaning it is as tough to reach a blogger as it is to reach a mainstream journalist. It may be even more difficult since most of us bloggers work part-time on our blogs, and devote less time to wading through pitches as journalists.

Sadly, nearly all of the pitches I get are just plain spam. The good news is that I pay attention to things people send me, and occasionally write about them.

How do you increase your chances of getting a blogger like me to talk about you or your clients? Here are some ideas...