Public Relations & Social Marketing Insight

I like to compare content marketing to cinnamon rolls.

...You can make plain, generic cinnamon rolls with just a few basic ingredients; but it isn’t likely anyone will ask for seconds. However, if you make truly unique cinnamon rolls with high quality ingredients, superior spices and flavorings, and with a truly amazing frosting artfully drizzled over the top – people with come back and ask for more.

And, just as missing or inferior ingredients in your cinnamon rolls will limit demand for them, missing ingredients in your content marketing will hold you back....

Surrounded by an overwhelming amount of digital content, many people are looking for something that can fill the role of a digital newspaper -- filtering and highlighting interesting content.

What did the printed newspaper provide in its heyday as the information-delivery system of choice? A collection of news and other interesting content, selected by knowledgeable editors from a wide range of sources, presented in an easy-to-scan format. Now, the supply of information we have available to us is almost never-ending — but we still need an easy and efficient way to filter it, and find what is interesting and relevant, and share it with others. The field is filled with contenders who believe they can solve that problem, including News.me and Flipboard and Zite, and one of the newest is a San Francisco-based startup called Prismatic....