Public Relations & Social Marketing Insight

Each month the Marketing Technology Blog would generate a great handful of leads for sponsorships, advertising and consulting opportunities. As the site continues to grow in popularity, though, we weren’t seeing a subsequent increase in leads.

I had finally had it – I analyzed the site and reviewed where our calls-to-actions were throughout. It’s something we pay a lot of attention on with our clients but I had failed to review our own strategies for well-placed call-to-actions.There are 3 typical placements for your calls-to-action on any given page within your site...

Business blogging: learn how businesses with top marketing blogs generate leads with social media and content marketing....

Does your business have a blog? Would you like your blog to bring in more leads for your business? You already know you need to create awesome blog content, but there’s more to business blogging than just that. You also need to include a few tactics to help you bring in the leads you want. Here are some useful tactics to entice and capture leads used by top marketing business blogs!...