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In 2005, we were reportedly exposed to over 3,500 brand messages per day. Nowadays, that figure is closer to 10,000 (if not already higher).
5.3 trillion display ads are shown online each year, 400 million Tweets sent daily, and 4.75 billion pieces of content shared on Facebook every day.
This relentless stream of content makes it harder than ever for your message to cut through the noise and get attention.
And while there’s no secret formula to creating content that gets shared, often, the content that people share isn’t random. By understanding some of the science behind successful content, you can increase your chances of success.
Here’s our guide to breaking through the noise.
Wondering what the future is for blogs?
Is blogging dead?
To discover what the future holds for blogging, Michael Stelzner interviews Mitch Joel and Mark Schaefer....
Tumblr and WPP conducted an exclusive survey recently to know what readers are looking for on social media networks. Surprisingly, what they are looking for is content.
Each of the apps that you’ll read about next was designed to take your simple content and boost its perceived value. After all, you can’t say that your content is high quality until the readers say so or benefit from it.
Let these nine content marketing apps reshape your vision, guide you on the right path, and revamp your content into content that drives traffic and leads....
Rather than listing more examples, with this post, we want to offer you a methodology to ensure that your brand doesn’t make an appearance in “Part 3.” To catch potential mistakes before they make it to your social media messaging queue, it’s helpful to set up an editorial process for your posts. You probably have one in place already for your content marketing platform, and those translate easily into social media messaging, and won’t take up too much of your time and effort. But if you’re unfamiliar with the idea and the process seems intimidating, we have prepared this handy flowchart, along with a list of questions to aid you with the vetting of your social media posts.
When it comes to content, it’s all about the quality instead of the quantity. This infographic, based on Eccolo Media's 2015 B2B Technology Content Survey, looks at which styles of content — and how much of it — B2B buyers consumed during an actual buying cycle.
Everybody talks about the need to provide quality content on your site if you want to rank well in searches. But how do search engines identify quality content?
Successive Google algorithm updates (culminating in the recent Panda 4.1) aim to refine results so that they match the intent of the search query and deliver the most comprehensive, accessible and well-written answer.
Put simply, Google (and other search engines) are always looking for genuine quality content, and are increasingly smart at finding (and dismissing) pages that try to game the system.
For example, Google’s Hummingbird algorithm restructure from last year enables it to better understand the meaning behind search queries as well as the semantics behind content.
So what should you focus on if you want to produce content that search engines will recognise as high quality? Here are five key factors that we have identified....
Now we’ll focus on actually writing that content and how myself and the rest of the Content Team produce guest posts, articles, blogs and features which are regularly placed on high-ranking websites and keep our clients happy, and reassured that we are delivering to their expectations.
I’ll talk you through a few examples of content published in recent months and how we created these articles; all of which were written on behalf of clients operating in niche business sectors. The conclusion I hope you reach is that, no matter how ‘limited’ the potential of the content may appear to be on paper, you can create appealing articles which transcend what might have started out as rather dry subject matter.
Just before we look at this in depth, however, I’d like to again stress the critical role of the headline. This is a subject I addressed at length in one of my recent blogs for Zazzle – you can read that piece in full by ‘nailing the perfect headline’.
We live in the tl;dr (too long; did not read) era of the Internet. How do you make traditional text stories and content succeed in an online world where attention spans are dwindling and success necessitates visual media?Over the past year at Tenacity5, we’ve learned a few tweaks to drive more traffic to text heavy copy. Here are a five formatting methods and writing tips to liven up long stories....
Content products are tough. For every new twitter client, photo app, or news site that pops up, there’s always a doubtful throng of consumers waiting in the wings to ask why they should use this one when they have a perfectly good option already.So let’s assume you’ve got your great content figured out already — engaging, high quality content is a given for you. Hey, good job! Now here’s how you can set yourself apart from everyone else who’s gotten that far....
Content marketing is non-interruptive marketing that engages and informs a visitor. It’s gonna work or fall flat in about ten seconds like a great Sam Cooke song - you’re humming along or tuning it out.
You have ten seconds to get the attention of your visitor. The usability maestro Jakob Nielsen’s Darwinian logic is spot on for content marketers. - Headlines drive the visitor into the text; or not!
- Be compelling.Know your visitor – what do they want to read and how do you educate?...
As more and more companies produce content, the less visible yours will become. Try some of these tactics to keep your organization's information front and center.
I wrote about a third factor—the development of advanced content filters—as another issue that will make it harder for our content to emerge as signals instead of noise.
My conclusion was that these pressures are bound to thin the herd. Content marketing as we know it will not be a sustainable strategy for some businesses, and it will become more difficult and expensive for almost all of us. I concluded the article with a tantalizing question: How can we win in this environment?....
Content is key for any website. Quality content however can seem daunting, is often expensive, and can be cumbersome if you are creating it yourself. Thankfully there are a number of tools and apps out there can can help you create high-quality content....
...No matter how great the content is, it needs a meaningful distribution strategy behind it to convert into something truly valuable (more on that here: The Failing State Of Content Marketing). So many brands actually have great content, but have a sub-par content distribution strategy where the vast majority of the work resides behind their own walled garden.
Now, even if you have a great story to tell, it could be that no one even knows that you exist....
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It’s natural to think that wider adoption brings increasing competition. While that’s technically true, the outlook isn’t as bleak as you may think.
After all, even though adoption is increasing, the number of B2B and B2C organizations who consider themselves effective at content marketing is dismal — 30 percent and 38 percent respectively. What this should tell you is that there is a gap, and you can fill it.
Make 2016 your best content marketing year ever by making one-percent improvements in these areas...
For instance, take a look at how these two elements play out:
B2B – Within the confines of B2B, it appears that videos reign supreme in regards to marketing. Video is easy to watch, and has a way of exploring ideas, reviews, and more. This is telling, especially for those that are working within commercial grade sales. The instructional potential of videos also suit the common transaction of ideas and techniques between businesses.
B2C – As far as consumers are concerned, blog posts seem to be the content that works best here. Consumers consider blog data and reviews that take the format of personal experiences over video or other marketing elements. Essentially, customers prefer authentic and relatable content – testimonials from like-minded people, for example....
Businesses need to create new content at an unprecedented rate. Seventy percent of B2Bs are creating more content than they did just one year ago, according to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report.
With this growth in demand comes a unique set of problems. How do business owners continually create new, original content? How do they regularly come up with topics that haven’t already been covered a thousand times before? And perhaps most importantly, how do they find the time to create this content while still trying to run their business?
Fortunately, using content creation tools can help significantly. This post will look at some amazing tools to help you continually create unique, relevant content for your audience....
Want more people to see your content?
Have you considered new methods of sharing content?
Look beyond the big social networks to expand your influence, increase exposure and grow your following.
In this article I’ll share 10 platforms, sites and tools to use to increase your reach and get your content noticed.
Visual content is the most powerful tool your brand can use to engage your fans on social media. It allows you to express ideas quickly and effectively, which is a valuable tactic to set your brand apart from the vast amount of written content published online every day.
So which kinds of visual content works best on social media? The best answer: a variety. Finding clever and creative ways to mix up your visual content will boost your fan interaction and help your build your brand's identity on social.
In this article, I’ll show you how to create a series of visual social media posts quickly and effectively. I'll also offer a few ideas to help you get started creating inspiring and effective visual posts....
Constant testing is something we love to do at Buffer. So I’m always keen to hear about new tests to try.
There’s no shortage of intriguing new social media strategies.
I’m excited to share 10 of the latest ones I’ve been interested to try here at Buffer. Do you think these might work for you and your social media marketing?
Perhaps many businesses would be satisfied with 100,000 readers a month, reliable lead generation and consistently solid SEO. Wishpond isn't like many businesses.
We went from publishing daily articles, guest posts, ebooks, infographics and Slideshares to the aforementioned hammock-lying and innumerable nerve wracking meetings in the corner office.
Now that I've set the scene sufficiently we can move onto the two primary reasons this stagnation occurred and the two primary ways we're going to fight tooth and nail against it, or die trying.And perhaps you'll learn something while I break it all down....
Online content marketing is the most powerful form of marketing for companies today. But what happens when it starts to feel stale, old, and boring? Like any other form of marketing, it happens.
Here are six ideas that can help you invigorate your existing efforts and get more mileage from them, without having to reinvent the wheel....
It's tempting to take marketing cues from the most successful businesses, but most brands need to build something Fortune 500 companies already have: Name recognition among target customers.
A few weeks ago someone sent me a link to the BuzzSumo website. It is a gold mine of data regarding what content is the most shared across any topic. Cha-Ching...
Here at BuzzSumo, we’ve analyzed the social share counts of over 100 million articles in the past 8 months. So it’s fair to say we have a pretty good idea of what gets shared the most.
There’s always been some nagging questions that we’ve wanted to answer. We came up with this set of questions, hoping to challenge popular assumptions on how to make your content go viral:
Contented marketing success isn't really about marketing at all. It's about courage.
I believe these things: - The best content is content that people cherish, not content that people tolerate. - The best content is content that people want, not content that companies think they need. - The best content is content so useful that people would pay for it if you asked them to do so. - The best content is a Youtility....
2013 was another exciting year for visualization. Between many new developments in data storytelling, a new wave of news graphics, new visualization blogs, better automated infographics, and visuals designed to hit you hard, it is difficult to decide what was most important. Here is a look back, and some ideas about where we’re going....
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Buffer shares a great collection of content marketing tips