Are you a headlines person? You know, the kind who reads the first few chapters of business books on Google and then move onto the next? Are you probably going to scan through this post for bolded phrases and numbered lists and then retweet it before really digging into the details?
What an interesting take on sharing stories on the Internet! I just love this new twist, and the ideas shared here for creating content. And with valuable points to take to heart.
The premis of this article is that many people will simply scan the content you create for your blog, website, social media posts, etc. Yet storytelling requires reading, not scanning.
So what's a person to do? Follow the advice here! Make your stories scannable, also. Seems like an oxymoron and there are times when it might not work. But then there will be times when you can follow the advice here and still have your stories be effective.
How do you do that? This author suggests saying the same things lots of times but in different ways, and using visual shortcuts.
Read the article to understand her points and think about what you might want to do.
Then share with me what your next steps are. I'd love to hear them!
Link to original article:
http://www.bigspaceship.com/2012/07/offline-storytelling-for-online-scanners/ ;
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;
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Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com
A must read about storytelling for Content Marketers
Munsch immersed himself in the world of his industry and audience. It takes more effort to do it but pays off in the long term because you understand the context and what people are interested in better.