Public Relations & Social Marketing Insight

Employ someone and you have to consider salary, workspace, and equipment; not to mention benefits like medical care and paid vacation time.

Conversely, freelancers are only paid for the work they do.

This is generally (though not always) more cost-effective than taking on someone in-house, and allows you to increase or decrease their workload as needed.

This makes outsourcing extremely flexible, which is a huge win for small businesses.

But don’t get too excited just yet… there’s a hard part: actually finding great freelancers and managing them effectively.

Thankfully there’s plenty of tools designed to help you do just that (and many more being released all the time).

Let’s take a look at some of the more recent additions to the market that can help you to outsource and manage your content creation in 2016...

Adobe’s Photoshop is the gold standard when it comes to photo-editing software – the preferred tool for many graphic designers and photographers. But many of the complex features that once only a Photoshop pro could do, can now be achieved using basic, free software that comes with your computer or downloaded from the Web. Think cropping, resizing, color adjustments, filters, red-eye removal, and automatic enhancements.

In fact, a lot of useful photo-editing features are built into online photo-sharing sites like Google+ and Flickr. However, what if you want to quickly apply one or two effects without having to become a Photoshop guru? We’ve found and tested a few online alternatives that won’t require you to fire up any photo-editing apps....