Public Relations & Social Marketing Insight

In 1977, according to the AP style guide I still occasionally refer to, using the acronym “TV” as a noun when writing about television was not advised.

“Acceptable as an adjective or in such constructions as cable TV [italics theirs]. But do not normally use as a noun unless part of a quotation,” counsels the item on “TV” in the 1977 edition of the AP Stylebook -- formerly titled “The Associated Press Stylebook and Libel Manual.”

Today we use “TV” and “television” more or less interchangeably as nouns, although the former is probably used more now than the latter. One thing the 1977 Stylebook reveals, however, is that “media” -- whether electronic or otherwise -- was not nearly the obsession for news organizations that it is today.

Part of the reason was that the world at large was not nearly as obsessed with media and technology -- and the companies responsible for them -- as we are now. There was so much less of it then too, obviously....

The Oxford English Dictionary’s word of the year for 2015 was in fact not a word. It was the ‘Face with Tears of Joy’ emoji. This one >

You’ll no doubt recognise it – here’s how it looks interacting through social networks and apps, and we’ll also look at what this shift means for marketers. Let’s go!