Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to Effortlessly Write Captivating Headlines

How to Effortlessly Write Captivating Headlines | Public Relations & Social Marketing Insight | Scoop.it

Do you know what the average attention span of a reader is today? It’s 8.2 seconds. You read that right. The average attention span of someone visiting your page is less than it takes you to drink a glass of water. You have less than 10 seconds to convince your readers that your content is more than good; you have to convince them that it’s remarkable.

Luckily, you can make your headlines way better if you pay attention to a couple of simple rules....

Jeff Domansky's insight:

Better headlines get better readership – a simple blogging truth.

GwynethJones's curator insight, April 3, 2016 3:29 PM

"Better headlines get better readership – a simple blogging truth."

 

As long as they don't dip TOO HARD into Clickbait!

rodrick rajive lal's curator insight, April 4, 2016 4:20 AM

Better headlines get better readership – a simple blogging truth. Great article that differentiates between headlines and titles. Apparently what drives SEO is not just key-words, but also better headlines that direct readers to specific articles. Amazed to know that the attention span of adults has come done to 8.2 seconds! A good headline would have to grab the attention of the reader in less time than it takes you to dring a glass of water!

Meg Basilio's curator insight, April 4, 2016 7:31 AM

Better headlines get better readership – a simple blogging truth.

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Need a Headline For Your Story or Blog? 19 Fab Formulas

Many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait. Why not take so…
Jeff Domansky's insight:

Great headline writing tips via storyteller Karen Dietz.

Ken Dickens's curator insight, August 27, 2014 1:56 PM
Non-Profit fundraising is about telling your story in a compelling way. Here's help! -Ken www.2080nonprofits.org
malek's curator insight, August 27, 2014 5:45 PM

Headline today Or Headline news,

We're more likely to read Headlines not the post body.