6 Tools for Optimizing Your Copy, Content and Headlines - Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it

Do a Google search for “landing page templates” and you’ll find upwards of 2.5 million results at your fingertips. But effectively optimizing your website involves far more than plugging in a pre-fab template. The fact is, in many cases you can make bigger gains in conversion by optimizing your site’s content, copy and headlines.


Fortunately, there are some great tools that can help you get started on this critical aspect of your digital marketing effort....