Public Relations & Social Marketing Insight

In the wake of the revelations that Jonah Lehrer is a serial self-plagiarist, Josh Levin declares that if you’re an “ideas man”, you shouldn’t be a blogger...

Lehrer shouldn’t shut down Frontal Cortex; he should simply change it to become a real blog. And if he does that, he’s likely to find that blogs in fact are wonderful tools for generating ideas, rather than being places where your precious store of ideas gets used up in record-quick time....

But there’s an easy way out of this problem: break the formula, which isn’t very bloggish in the first place. For one thing, Lehrer’s posts seem designed to make you not want to click on his links — he’s not sharing his excitement at finding something new, so much as delivering a seminar on ideas he’s had for some time, and which he feels confident expounding upon.

So here, then, are some ideas for how Lehrer’s blog might become much better....

[Great advice for blogging journalists and any blogger - JD]