Trend spotting: the best and worst of ‘Snowfall’ design | Public Relations & Social Marketing Insight | Scoop.it

In the startup world, we hear a lot of talk about the Web and digital media “disrupting” traditional business models in a positive sense. But one rather important old-school industry, journalism, has found its lot in the digital frontier to be a pretty unhappy one. Newspaper subscription rates have plummeted, and only a select few publications have managed to successfully monetize their online content.


Many people have proclaimed multimedia to be the solution to this issue. The logic is that, if you could seamlessly integrate beautiful photographs, graphics, audio and even video into your articles, then you’d have yourself a truly viable product for digital natives.So it became a design problem. And, in late December of 2012, The New York Times may have solved it...