Public Relations & Social Marketing Insight

The Hurricane Superstorm Sandy storylines are still unfolding, but one thing became clear on Monday as winds and water overtook New York City and New Jersey in historic proportions: Digital media deepened the transformation of the disaster narrative.

Here’s some of what’s out there today in various storytelling forms...

[Very interesting to see the various forms of storytelling ~ Jeff]

BuzzFeed gets free content, users get exposure, we get 11 Engagement Photos That Will Make You Happy You’re Single. ... The department devoted to creating this “old school” content is known as BuzzTeam. Their focus is anything shareable — lists, animals, nostalgia. The kind of content that BuzzFeed’s loyal readers have become hyper-familiar with. Many, in fact, have consumed so many such BuzzFeed posts that they’ve become adept at mimicking both their tone and their viral success. Earlier this month, BuzzFeed’s editors took a step toward giving those faithful followers a little more of the spotlight they crave.

Shepherd, along with a staff of four, now run BuzzFeed Community, a content-producing vertical of its very own, complete with featured posts by community members and a leaderboard with the latest on who’s posts are getting the most traffic, likes, comments, and badges. It’s a competitive place, and anyone can join and enter the fray....