Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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They put the U in UGC: BuzzFeed builds a Community vertical as a talent incubator

They put the U in UGC: BuzzFeed builds a Community vertical as a talent incubator | Public Relations & Social Marketing Insight | Scoop.it

BuzzFeed gets free content, users get exposure, we get 11 Engagement Photos That Will Make You Happy You’re Single. ... The department devoted to creating this “old school” content is known as BuzzTeam. Their focus is anything shareable — lists, animals, nostalgia. The kind of content that BuzzFeed’s loyal readers have become hyper-familiar with. Many, in fact, have consumed so many such BuzzFeed posts that they’ve become adept at mimicking both their tone and their viral success. Earlier this month, BuzzFeed’s editors took a step toward giving those faithful followers a little more of the spotlight they crave.

 

Shepherd, along with a staff of four, now run BuzzFeed Community, a content-producing vertical of its very own, complete with featured posts by community members and a leaderboard with the latest on who’s posts are getting the most traffic, likes, comments, and badges. It’s a competitive place, and anyone can join and enter the fray....

Jeff Domansky's insight:

Here's a look at how BuzzFeed creates buzz and wIll get even more with its new BuzzFeed community initiative. Nice insight for media and bloggers. Buzz buzz buzz buzz buzz buzz buzz.

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Why Blogging Is Dead--And What's Next | Fast Company

Why Blogging Is Dead--And What's Next | Fast Company | Public Relations & Social Marketing Insight | Scoop.it
The blog is dead.I don't say it lightly; I've been blogging since 2000, moving from an email list I started in the '90s to Blogger to TypePad to Wordpress.com to Wordpress.org.

 

...So I see that moving my blog around like this is just staving off the inevitable; we are moving to collections and curations, to mobile content, and to different authoring tools. Think for a moment about the incredible popularity of Tumblr, or of Pinterest. I believe they are early iterations of the content revolution.

 

I told my journalism students, who are just being taught by their professors that the new way is "digital first," that they have to stretch again--this time all the way to "mobile first."...

 

[Francine Hardaway's provocative Fast Company article is a MUST-READ for every current and future blogger, PR and content pro! She really captures "what's next."~ Jeff]


Via Angela Nibbs
Angela Nibbs's curator insight, December 5, 2012 12:07 AM

prediction - we are "evolving"back to hieroglyphics