Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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They put the U in UGC: BuzzFeed builds a Community vertical as a talent incubator

They put the U in UGC: BuzzFeed builds a Community vertical as a talent incubator | Public Relations & Social Marketing Insight | Scoop.it

BuzzFeed gets free content, users get exposure, we get 11 Engagement Photos That Will Make You Happy You’re Single. ... The department devoted to creating this “old school” content is known as BuzzTeam. Their focus is anything shareable — lists, animals, nostalgia. The kind of content that BuzzFeed’s loyal readers have become hyper-familiar with. Many, in fact, have consumed so many such BuzzFeed posts that they’ve become adept at mimicking both their tone and their viral success. Earlier this month, BuzzFeed’s editors took a step toward giving those faithful followers a little more of the spotlight they crave.

 

Shepherd, along with a staff of four, now run BuzzFeed Community, a content-producing vertical of its very own, complete with featured posts by community members and a leaderboard with the latest on who’s posts are getting the most traffic, likes, comments, and badges. It’s a competitive place, and anyone can join and enter the fray....

Jeff Domansky's insight:

Here's a look at how BuzzFeed creates buzz and wIll get even more with its new BuzzFeed community initiative. Nice insight for media and bloggers. Buzz buzz buzz buzz buzz buzz buzz.

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“The magazine is the analog for what we’re doing.”...

“The magazine is the analog for what we’re doing.”... | Public Relations & Social Marketing Insight | Scoop.it

Evan Williams sees Medium, the blogging platform that he and Biz Stone launched last year, as a modern-day magazine. When Twitter cofounders Evan Williams and Biz Stone launched Medium last year, their goal was for it to be a collaborative publishing tool that connected writers to a larger network.

 

But that vision also hinges on quality, curation and, in some ways, a higher barrier to entry than platforms like Twitter. “We’re going to be a great place for professional writers to write,” Williams told Wired senior writer Steven Levy at the Wired Business Conference in New York on Tuesday. “The magazine is the analog for what we’re doing.”

Jeff Domansky's insight:

An interesting look at the new "magazine" platform Medium and where the founders hope it will go with the future.

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