Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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They put the U in UGC: BuzzFeed builds a Community vertical as a talent incubator

They put the U in UGC: BuzzFeed builds a Community vertical as a talent incubator | Public Relations & Social Marketing Insight | Scoop.it

BuzzFeed gets free content, users get exposure, we get 11 Engagement Photos That Will Make You Happy You’re Single. ... The department devoted to creating this “old school” content is known as BuzzTeam. Their focus is anything shareable — lists, animals, nostalgia. The kind of content that BuzzFeed’s loyal readers have become hyper-familiar with. Many, in fact, have consumed so many such BuzzFeed posts that they’ve become adept at mimicking both their tone and their viral success. Earlier this month, BuzzFeed’s editors took a step toward giving those faithful followers a little more of the spotlight they crave.

 

Shepherd, along with a staff of four, now run BuzzFeed Community, a content-producing vertical of its very own, complete with featured posts by community members and a leaderboard with the latest on who’s posts are getting the most traffic, likes, comments, and badges. It’s a competitive place, and anyone can join and enter the fray....

Jeff Domansky's insight:

Here's a look at how BuzzFeed creates buzz and wIll get even more with its new BuzzFeed community initiative. Nice insight for media and bloggers. Buzz buzz buzz buzz buzz buzz buzz.

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How CNN and Wired Leverage Timing, Location and Serendipity to Push Content | PRNewser

How CNN and Wired Leverage Timing, Location and Serendipity to Push Content | PRNewser | Public Relations & Social Marketing Insight | Scoop.it

...An eccentric tech entrepreneur turned fugitive, an abrupt change in the papacy, a Japanese tsunami – the fact that each of these stories dominated the news for days and drove a whole lot of traffic confirms that content still reigns supreme.

 

But since every big-news scenario is different, figuring out the optimal timing, location and platforms for presenting it to the public remains an ongoing challenge for media brands. At MPA‘s recent Swipe 2.0 conference in New York, media presenters including CNN and Wired, discussed tablets and other new digital platforms to help get the message out. CNN’s reps explained their system for categorizing video content, while Wired offered a gripping account of how their reporting on tech security pioneer John McAfee factored into the unfolding odyssey....

Jeff Domansky's insight:

Good lessons for PR, bloggers and content pros.

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