Public Relations & Social Marketing Insight
443.6K views | +0 today
Follow
Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Why Canadian PR Firms Aren’t Blogging - Business 2 Community

Why Canadian PR Firms Aren’t Blogging - Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it

We all love lists, especially “best of lists” related to our own profession. It is even better, of course, when people we know actually make the list—and when we make the list ourselves. A number of “best PR blogs” lists recently surfaced. InkyBee, Cision and CyberAlert all weighed in, tackling the ranking in different ways using a variety of criteria....

Jeff Domansky's insight:

Shelley Pringle wonders what's up with Canadian PR firms.

No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Agency blogs are like sewers—what you get out of them depends on what you put into them | Holtz Communications + Technology

Agency blogs are like sewers—what you get out of them depends on what you put into them | Holtz Communications + Technology | Public Relations & Social Marketing Insight | Scoop.it

...In fact, those self-promoting blogs Marshall seems to think characterize agency efforts don’t represent the best agency blogging. Agency blogs that produce the kinds of results H&K has achieved spotlight thought leadership, not awards and new-hires. The ain’t-we-great style of blog—whether from an agency or a company—never appealed to anybody, a fact reinforced by Forrester research that dates back 3-1/2 years.

 

When I asked study author Josh Bernoff about the Digiday article, he asked, “Did (agency blogs) have anything to say in the first place? Blogs are for thought leaders.” Which is exactly how Forrester approaches blogging. “Only Forrester analysts blog,” he points out, “and they are all, by definition, trying to be thought leaders.”...

No comment yet.