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...The purpose of content used in business is to get the right content in front of the right people, at the right time....
Creating is an act of self expression, so we’re all very tempted to create content all day, every day, without thinking about distribution. It’s less than fun for some creators, after all, to think of their projects as a vehicle to promote a business. But if we stick to our roots and realize that we can promote our brands with content that’s plain old awesome for consumers, then we’ll be in a great place in our own careers: a content creator who also understands how to effectively USE what you’ve created.
Via Guillaume Decugis
I couldn't agree more with this post on Boston Content which outlines the different components which are essential in a Content strategy such as seeing your social channels as outposts that need to be fed from a Content Hub.
As I commented on the blog, I'd add Search and email as two other key components to consider when making Content Distribution plans.
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This is a worth your time to read if you are interested in building a larger marketing reach or working in the field of producing and distributing content. Very Helpful whether you are with for-profit or non-profit organization.