Public Relations & Social Marketing Insight

You’ve just spent a year, two years, five, writing your book. Now you’re releasing it out into the world, and you just want everyone to read it. But getting attention for your book amid the great deluge of content can be hard.

Perhaps your agent, editor, or publicist has told you that you need a website, but you’re hard-pressed to know what to do with it. You don’t know what to write on a regular basis or how to maintain it technically or attract a readership.

What you do know is that you need to be where readers are: a space that’s beautiful and easy in which to publish, requires no maintenance, and provides immediate distribution.That’s where Medium—a place where thinkers, experts, and writers of all stripes have come to express themselves—can help. Here are a few ideas:...

So a portmanteau is formed from two french words, "porter" which meanscarry and "manteau" which means mantle – a mantle is a cloak, the kind Anna wore in Frozen, or if you are a more traditionalist fairy tale lover, what Red Riding Hood wore en route to grandma’s house (to be honest, I’ve always thought it was a cape but I digress). A manteau is more of a clothes valet, which is exactly what it sounds like.

Put them together and you use portmanteau to refer to travelling bags or suitcases (because they carry your cloaks around?) only these bags are old-fashioned, made from leather and can open into compartments. Here are some examples....