Public Relations & Social Marketing Insight

Econsultancy blog team, for the first time, surpassed 1m page impressions in a calendar month. Not bad for a niche B2B publishing operation!

That said, we don’t create content simply to generate page views. The blog team contributes so much more to our business. I shall explain why.

A recent study found that only about a third of Fortune 500 companies maintain a blog, a statistic that I find perplexing, so I thought this might be a good time to remind ourselves – and you, dear reader – of why we blog, and what it’s doing for us.

Some backgroundWe launched the blog in 2006, after deciding to divert a limited PR budget towards the hiring of full-time writer. We thought that it would be better to create our own content, rather than paying PRs to try to persuade journalists to write about us. PR is tough, and pull beats push, for all sorts of reasons....

...Writing quality content takes time, and much to everybody’s dissapointment, the results aren’t instant, which is why many people give up. (*Mystical background music plays*)

If only there was a way to keep the quality of your content output up, but reduce the time you spend creating it… Well, just like a genie in a bottle, I can grant you that wish, in the form of THIS VERY BLOG POST. The other two wishes you will have to post in the comments section below and I will see what I can do....