Public Relations & Social Marketing Insight
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How Traditional Guest Blogging Practices Will Change After Next Major Penguin Update | Search Engine Journal

How Traditional Guest Blogging Practices Will Change After Next Major Penguin Update | Search Engine Journal | Public Relations & Social Marketing Insight | Scoop.it
From www.searchenginejournal.com - May 21, 2013 1:15 AM

The most popular way of building back links right now is guest blogging. Why is it so popular? Simple, it’s so effective at driving up keyword rankings – when it’s done consistently and when those guest posts are published on authoritative domains that are relevant. It’s been in the back of my mind for some time now, actually since the first iteration of the Google Penguin update, that guest blogging may become a target of Google. I believe that guest blogging will still continue to be effective after the next major Penguin update, however the way in which you build links through guest blogging will change. This is how I think guest bloggers will be impacted...

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Valuable SEO tips and Guest blogging perspective...

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We Wrote 150 Blog Posts In 50 Days, How About Our Traffic?

We Wrote 150 Blog Posts In 50 Days, How About Our Traffic? | Public Relations & Social Marketing Insight | Scoop.it
From www.viralblog.com - May 15, 2013 1:24 AM

For the last year we’ve written about 2 blog posts each week on our blog LogMyCalls. We said we had a content strategy, but we really didn’t. Our blogs were read, but not all that much. It sort of felt like we were writing into an empty box. Then I came across a blog post by a guy who had written 50 blog posts in 25 days. His traffic went up, his organic traffic went up, his referral traffic went up. Everything went up.

 

So, we decided to do something similar at LogMyCalls. We decided to write 150 blog posts in 50 days. We did this from Feb 3 until April 13. We only published blogs on weekdays, so the experiment lasted 10 weeks. Three blogs a day, 5 days a week. We wrote on marketing and call tracking related topics. The results of this test speak for themselves...

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What an interesting case study in blogging, content marketing and SEO. Lots of inspiration here!

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