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Scoop.it!
Online content marketing is the most powerful form of marketing for companies today. But what happens when it starts to feel stale, old, and boring? Like any other form of marketing, it happens. Here are six ideas that can help you invigorate your existing efforts and get more mileage from them, without having to reinvent the wheel.... 
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Scoop.it!
Have you heard that 90% of companies are using custom content for marketing? Or that consumers believe that blogs are the most useful form of content? There’s a lot of compelling reasons to blog starting yesterday, not the least of which is that it’s no longer a differentiating factor. There are now nearly 7 million blogs on the internet, a meteoric increase over the 100,000 that existed a decade ago. From increased brand awareness to thought leadership to positive SEO, the reasons to blog are nearly endless. We’ve highlighted 25 of our favorites below...
Jeff Domansky's insight:
The research is compelling. Blogging and content marketing work. Here are 25 more reasons why you should be blogging. And you're waiting for?
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Scoop.it!
... So What Works? A little more than a year ago, we sat down and looked at the assets we had created and considered the freemium model that exists on the web. We decided charging for content wasn’t the way to go and we began to offer all of that for free. But now we were back where we were in 2010 and still had no idea how to make money from all of these efforts. We still didn’t have an ROI of blogging.In January of this year, we decided to stop trying to make money on content and begin to drive new clients from the reputation we had built.Today, 40 percent of our new business has come directly from Spin Sucks. Which means prospects are finding the blog – either through search engine optimization or word-of-mouth – and like what they read....
Jeff Domansky's insight:
Here are some great business lessons from Gini Dietrich and how to make content marketing work for your business.
Sophie Mathey-Debeaumont's curator insight,
October 17, 2013 3:09 PM
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Scoop.it!
Year after year, survey after survey, the greatest challenge facing marketers interested in content marketing is producing sufficient quality content. Last year, the Content Marketing Institute and MarketingProfs ran a joint survey showing that the producing content was the greatest challenge facing marketers (64% of respondents).
Similarly, last year, at Curata, we ran a B2B Marketing Trends Survey and found that the single greatest challenge was creating sufficient original content at 69%. Even anecdotally, if you have attempted content marketing, you have likely faced this challenge yourself. Most organizations are quick to start a new blog, and create an introductory post, followed by a few other introductory thought leadership posts, before letting it languish. Though we all know content marketing works when it’s done right, few of us, are able to pull it off.
The Only 6 Ways to Build a Sustainable Content Marketing Organization
But some organizations are able to reliably produce sufficient content on a regular basis and feed the content beast. There’s only four possible ways to do this. Here’s an overview along with the tools to use and the pitfalls to avoid....
Jeff Domansky's insight:
Interesting look at the challenge of producing quality content and six ways to approach it..
Knowva Consulting's curator insight,
June 2, 2013 1:13 PM
From this comprehensive article: "1. Hire a Dedicated Content Creator 2. Crowd Source Internally 3. Outsource 4. Collect User Generated Content 5. License Content 6. Curate Other People’s Content" |
Neil Patel shares six superb tips to help you repurpose and re-energize your existing content.