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If you’ve seen any of CMI’s 2017 Benchmarks, Budgets, and Trends research, you may have noticed that the content marketing industry is growing up. In fact, 28% of B2B marketers, and 30% of B2C marketers now say their program has reached the sophisticated or mature stage of progress – the point where their efforts are able to provide measurable value to the business.
Increasing sophistication with content doesn’t mean practitioners have outgrown the tools and techniques that helped them reach greater success. And, despite all the channels, formats, and digital innovations emerging in our industry over the last few years, one tried-and-true tactic, in particular, continues to lead the pack when it comes to reliably driving returns on the content investment: blogging....
Look at the findings from Orbit Media's blogger survey, and get tips to take full advantage of this still-powerful channel....