Public Relations & Social Marketing Insight

Between Facebook, Twitter, LinkedIn and Google+, almost three billion people are active social media users. So how can you leverage them to your business? The answer is simple – by creating interesting and engaging social media graphics.

It’s proven that people are wired to respond to visuals better – did you know that Facebook posts with images get at least 53 percent more engagement, while posts with videos get a boost of a massive 104 percent?If you’re a new brand starting out or an existing one looking to improve your visual strategy – let this article guide you through the basics of social media design. If you’re keen to put these skills into practice, don’t forget to complete the interactive design tutorial at the end of this article!...