Public Relations & Social Marketing Insight

Discover why corporate blogs matter a lot in part two of our introduction to business blogging guide.

Several businesses don’t have a corporate blog yet. Is it a must? It depends. But in general corporate blogs remain essential, despite the fact some ‘experts’ claim that blogging is ‘passé’. Corporate blogs often are essential social media hubs and content marketing hubs as explained in our introduction to corporate blogging. However, the value of corporate blogging goes beyond tactics and channels....

Click-baiting titles on articles seem to be happening more. Using sensational blog titles isn't necessarily a bad thing - but would you do it for your blog?

We’ve seen it all before – an incredible, heart-stopping article headline that simply begs to be clicked. Unfortunately, amazing and sensational blog titles more often than not leave much to be desired, in terms of both content quality and educational/entertainment value. 

Plenty of questions pop up when the issue of how to title a blog post comes up. Should it have the most popular buzzwords? Should I make it outrageous? Should I use the word “sex” or “scandal” in my title – even if it has nothing to do with those keywords? Should I ride on trending topics? The list, quite simply, is endless....

It has become rare to find a business owner or executive who doesn’t blog. Unfortunately, most of their efforts continue to fall short. It takes a lot more than writing what’s on your mind a few times a week to drive real financial improvement through this now-common marketing method. The good news, however, is that those who do succeed have more in common than you might think.