5 Steps to a Successful Business Blog | Public Relations & Social Marketing Insight | Scoop.it

It has become rare to find a business owner or executive who doesn’t blog. Unfortunately, most of their efforts continue to fall short. It takes a lot more than writing what’s on your mind a few times a week to drive real financial improvement through this now-common marketing method. The good news, however, is that those who do succeed have more in common than you might think.