Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The Most Shared Brand Blog Posts: Length, Language, and Title Trends

The Most Shared Brand Blog Posts: Length, Language, and Title Trends | Public Relations & Social Marketing Insight | Scoop.it
From www.marketingprofs.com - November 7, 2016 1:08 AM

Relatively long and fairly complex—though not overly difficult—blog posts by brands garner the most social shares, according to recent research from TrackMaven.

 

The report was based on data from more than 65,000 blog posts published on company websites between September 2015 and August 2016, as well as data from more than 20 million shares of those blog posts on Facebook, Twitter, LinkedIn, and Pinterest.

 

Blog posts that are fairly long, between 1,200 and 1,400 words, receive the most social shares (428) per post, on average, the analysis found....

Jeff Domansky's insight:

Hope for long form brand blog posts according to research.

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5 Trends from New Blogger Survey That Probably Won't Surprise You | Oracle Marketing Cloud

5 Trends from New Blogger Survey That Probably Won't Surprise You | Oracle Marketing Cloud | Public Relations & Social Marketing Insight | Scoop.it
From blogs.oracle.com - September 30, 2015 11:12 AM

The survey included some of the most common questions asked by marketers beginning new blogs, like how often to blog and how long posts need to be. This is great data to benchmark your progress as you get started. There are a few more questions on the original post, as well as expert analysis on each one of the questions.


How Frequently are Bloggers Publishing?


There are more bloggers that are blogging 2-6 times per week, although that number is down slightly from last year. Both daily and weekly bloggers have increased since last year, and those are good targets to hit. If you are currently blogging a couple of times a month, try to get to weekly and if you are publishing a few days a week, see what it would take to get to daily. Ignore the 15% of bloggers that are blogging irregularly, because from a business perspective, you will see greater results by blogging regularly and more often. This doesn't mean publish just for the sake of publishing, but a regular cadence of solid posts will be more likely to catch on with your readers....

Jeff Domansky's insight:

Orbit Media Services conducted a survey of over 1,000 bloggers for the second year in a row to see how this core content marketing tactic is changing.

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♫░M░I░C░H░A░E░L░░♫'s curator insight, September 30, 2015 9:54 PM

5 Trends from New Blogger Survey That Probably Won't Surprise You | Oracle Marketing Cloud 
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Reading Roundup: What's New in Blogging Lately?

Reading Roundup: What's New in Blogging Lately? | Public Relations & Social Marketing Insight | Scoop.it
From www.problogger.net - April 30, 2016 11:37 AM

It’s a rainy and cool weekend here in Melbourne, and I’m looking forward to reading something inspirational with several (ok many several) cups of tea. These have been an excellent start!


How Facebook Decides Who Sees Your Updates | Edgar


Oh. Wow. This was interesting and confusing and a complete rollercoaster of emotion. Now, if you’re like most bloggers, you’ll have set up your Facebook page to share your stuff. One of the tips shared in this article from the people at Facebook is… “avoid promotion”. Yay. Ah but all hope is not lost – they have other pretty solid tips to help you lift your Facebook algorithm game. I wrote them down in all caps.


5 Secrets of Selling to a Small Blog Audience | Be a Better Blogger


Not all of us are rolling in millions of unique pageviews a month, but we still have an audience. I think these are pretty solid ideas to help you make the most of what youdo have – and I loved her take on small blogs and advertising.


How to Make Money When Your Blog is Brand New | Blog Tyrant


A fantastic and very practical guide to earning an income right from the start. Couldn’t agree more!...

Jeff Domansky's insight:

Stacey Roberts shares an excellent reading list for bloggers. Recommended reading! 9/10

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15 Pro Blogging Tips for Marketers | Sprout Social

15 Pro Blogging Tips for Marketers | Sprout Social | Public Relations & Social Marketing Insight | Scoop.it
From sproutsocial.com - July 16, 2015 9:47 AM

There is no better way to combine content marketing, social media marketing and SEO than blogging. Let’s take a look at just how powerful and effective blogging can be:Companies that blog get 97% more inbound links to their website.


Blogs are rated as the fifth most trusted source for accurate information online.61% of US online consumers have made a purchase based on recommendations from a blog.


Small businesses that blog get 126% more lead growth than small businesses that don’t blog.As you can see, there is a lot of value in blogging. These stats are enough to make any marketer rush to download WordPress and jump right in, but each one is meaningless if you don’t know how to blog....

Jeff Domansky's insight:

Combine content marketing, social media marketing and SEO. Learn tips for powerful and effective blogging from Sprout Social.

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