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Here’s my summary view of the current state of “blogging:”
- Written content is an important pillar of “rich content” and will remain so although people will diversify the way they consume content.
- Our written content will look less like traditional blogs as we publish on increasingly diverse platforms.
- The Content Shock of information density will prevent some businesses from succeeding with any kind of content marketing strategy as the competition increases and the cost of success goes up.
- Content is becoming less effective as an inbound “magnet” as platforms become the publishers and move eyeballs away from our home base.
- To win the battle for attention, focus must be placed on distribution as an “ignition” strategy.
At first glance, this projection may seem bleak. It’s not. This just means things are changing and the rewards will come to those who can make the transformation....
What is the future of blogging? Mark Schaefer takes a thoughtful look at the current state of long-form content on the web and how it is changing.