Public Relations & Social Marketing Insight

The first cog is your website.

It starts with you designing and building your website for the social web and surround it with tools and technology that search engines and social networks love.

The second cog is content.

The next piece of the puzzle is the content. Creating and publishing it is just the start.

Marketing it to the world is the next step. Ensure your content is easy to share when they show up and is pushed out after the publishing button has been punched.

The final cog? Focused digital marketing of your products and services.

Making sure that the products that sit at the epicenter of your website are tempting people enough to hand over their name, email and maybe even their phone number. Then taking them on the buyer’s journey.

Here is some of the tactics, technology and the tools to make this happen for your startup, blog or business....

Are you having a hard time blogging? I know I did when I first started out.

Over the years, blogging has evolved, and many new platforms and tools have been created. Most of the tools aren’t very useful, but a few are.

Here are the 11 tools that have helped make my blogging journey a bit easier and more successful....