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Scoop.it!
Quick Sprout recently gathered some data for image use in blog posts, which suggests, among other things, that using royalty-free images are no longer beneficial to a blog post’s success. Neil Patel and his team did a quality job using 41 blogs from varying industries as the sample. You can also do this same study for your blog for even more relevant info. My experience tell me these lessons will hold for most businesses.... 
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Scoop.it!
Lists are everywhere and the headlines with lists are proliferating faster than rabbits imbibing unlimited amounts of Jack Daniels. Anybody and everybody is using embedded lists in their content. Or, they are writing “mea culpas” via Medium, exposing every aspect of their personal and professional lives. Great content is somewhat list driven and we can all thank smartphones for some of this popularity. Your content is getting reduced to a small screen: so no lists, maybe no reads....
Jeff Domansky's insight:
Here's a good look at lists, how to use them and why they work
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Calls-to-action (CTAs) are among the most neglected of content marketing components — in both curated and created content. Yet, they are also among the discipline’s most essential features in terms of providing brand value. These simple, yet targeted, phrases are directly responsible for encouraging your audience to take a next step toward becoming a loyal customer, such as downloading your white paper, following you on Twitter, registering for your webinar, or sharing your content with a friend or colleague. Without a call-to-action, content marketing efforts amount to little more than writing exercises. It’s not enough to publish useful information; you want readers to engage with you and take an action that will provide value for your business. Here are a few examples:...
Jeff Domansky's insight:
How to get better content, marketing and blogging results with calls to action.
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Scoop.it!
Blogging is increasingly becoming a non-negotiable for brands. If you want leads, you want website traffic; if you want website traffic, you need good content. And if you want to show up in Google searches, you need good content. What is considered “good content”? That’s a huge question. But there’s one thing that I’m a stickler about: good blog content does not have sales pitches....
Jeff Domansky's insight:
Amen.
Emmanuel Roussel's curator insight,
August 20, 2014 6:27 AM
M'en doutais mais ça va mieux en se le faisant dire !
Scoop.it!
... True thought leadership is hard to come by. It requires proven expertise, not claims of grandeur by self-promoters who waste their time with sharing empty or obvious “insight” in their blogs, social media posts, and webinars. They make it sound like anyone can become a thought leader simply by leveraging effective content marketing strategies. Content marketing does work, and works brilliantly — when you’ve got something of value to say. For thought leaders who truly have unique, insightful, or useful information to share, the web provides endless opportunities to show it (not just tell it) to the world.So where do you start?...
Jeff Domansky's insight:
I enjoyed this look at content marketing and how it can deliver results.Also includes some good tips for how to start.
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Forget those stock photos and check what works best for business. There are some differences. Valuable reading. 9/10