Why You Need Content Marketing For Personal Branding - Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it

Content marketing has gotten a lot of buzz lately – and for good reason. It’s a powerful way for brands to offer helpful content to their customers without asking them to make a purchase – and part of the trust-building process brands can follow to generate leads for future sales.While we hear much about content marketing for companies, it is also important to consider content marketing for personal branding....