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It’s easier to reach millions of people than ever, and great stories are doing just that.While a post on Buzzfeed or The New York Times is far likelier to get 5 million hits, a post on your personal blog can still accomplish that.It could hit the front page of Reddit or get shared tens of thousands of times on Facebook or get syndicated by a big publication. Storytellers today have the best tools, the best distribution channels, and the largest audience in history.... 
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Takeaway. It’s not about marketing your small business. It’s about marketing your story. You have a business you love and you want to tell the world about it so they love it too. Seems simple enough, right? Well, small business marketing isn’t as simple as it seems because it is more than just telling the world about your business, it’s about telling your story along with your business story. It’s about developing relationships not just making connections. It’s about creating valuable content not just spreading a message. Marketing is something everyone thinks they can do and it can be overwhelming, especially if marketing isn’t your area of expertise. I get the need to tighten the purse strings. I get that you have no budget and you are a one-man or -woman show. It is doable and you can do it! You just need to be armed with the right kind of information and expectations....
Jeff Domansky's insight:
Your marketing could be failing if you're not telling the story of your business.
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Adding an audio message to your classroom blog or website can be a good way to help deliver important messages to your students and their parents. Posting an audio message, even if it covers the same content as a written message, can increase the chances that a visitor to your blog will take notice of something important. Adding an audio message to your blog or website is not difficult to do. Here are five free services that you can use to add an audio message to your blog or website....
Jeff Domansky's insight:
Here are five terrific technologies that are not just for teachers and students. Social marketers, bloggers and PR pros will find these audio recording/sharing tools valuable.
Jeff Domansky's curator insight,
July 24, 2013 6:48 PM
Absolutely not just for teachers and students... ;-) 
Jenifer Rettler's curator insight,
July 25, 2013 7:32 PM
Learn about 5 different free technologies which allow you to deliver audio messages to the followers of your blog or website. |
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...When it comes to organic search, Google and other search engines place a premium on backlinks. They interpret backlinks as “votes” for the content.Of course, to generate backlinks, you must create content that prompts other digital properties to share your content with their audiences. For the type of content that grades out as shareable, it’s typically not product information or a personnel announcement or an industry award — information we characterize as company-centric. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs.In short, thought leadership plays at the industry level, not the company level, ideally offering takes that can’t be found elsewhere. Such dot-connecting points to blogging as one of the best platforms for thought leadership....
Jeff Domansky's insight:
Lou Hoffman shows how blogging can be an essential part of building thought leadership.
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Storytelling reveals meaning without committing the error of defining it” – Hannah Arendt I’ve been working with brands for 15+ years. Over that time, I have crafted my fair share of “traditional” stories for my clients and their brands. As the strategies came to reflect a greater social influence, I’ve recognized growing trends in how story themes have had to evolve from corporate traditions, towards a more human minded perspective. I’ve summarized the seven most prominent themes as follows...
Jeff Domansky's insight:
Interesting to see the evolution of these business storytelling themes. Useful tips.
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Journalism. It’s the best of times, it’s the worst of times. A thoughtful look at journalism and storytelling today and in the future. Recommended reading. 9 / 10