Since its beta launch in August of 2012, Medium has been called a lot of things: an online magazine, a blogging platform, a blend of platform and publisher and anupscale content farm, to name a few.
Because it takes a disruptive approach to online media, journalists, futurists, technologists and the likes seem obsessed with defining Medium.
One thing is certain: Medium upends how we think about personal publishing online. It has its roots in traditional blogging but breaks a lot of rules––kind of like a rebellious, super-smart younger sibling.
While Medium was conceived for individuals wanting to tell their stories online, brands have begun to experiment with it as a place to amplify their voice; it is an appealing playground for adventurous marketers looking for new ways to associate their brand with great content.
This guide will give an overview of publishing on Medium and look at how brands can integrate the platform into their marketing strategy....
Excellent tips on using Medium to increase your reach and influence.