Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to create more fun and playful typography - 99designs

How to create more fun and playful typography - 99designs | Public Relations & Social Marketing Insight | Scoop.it

Good typography may be hard work, but designers shouldn’t forget to have some fun with it! While crafting fonts and typographic characters can sometimes feel stiff and overly mathematical, we want you to help you find the joy in creating more expressive and playful typography.

Of course, this approach is great for children-oriented design projects—but let’s not limit ourselves. After all… not every coffee shop, ice cream store and logo needs to look posh. Let’s find the more creative side of typography and get goofy!

In this article, we’ll spotlight some examples of playful typography and show you how to join in the fun with your own work....

Jeff Domansky's insight:

Lots of creative inspiration here  and tips on how to use fun and playful typography in your design..

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The Essential Cheat Sheet of Cover Photo Dimensions for Facebook, Twitter & More [Templates]

The Essential Cheat Sheet of Cover Photo Dimensions for Facebook, Twitter & More [Templates] | Public Relations & Social Marketing Insight | Scoop.it

And considering social media cover photos are likely something you'll want to update regularly to align with new campaigns, cover photo design can be an ongoing process -- not to mention how frequently social networks redesign their layouts, inevitably affecting cover photo sizes by cropping, warping, and mucking up your existing design. 

This is definitely not ideal for brands looking to put their best foot forward in social media. So what's a poor marketer to do when the only scalable option is to take graphic design into their own hands?

To make things easier on social media managers and non-designers doing design, we created an essential cheat sheet containing the most up-to-date social media cover photo dimensions -- something you can bookmark and reference when you're ready to create or re-create a cover photo for Facebook, Twitter, LinkedIn, YouTube, or Google+.

We also created free, downloadable PowerPoint templates that are already pre-sized for each channel's specific cover photo dimensions so you can easily customize them for your own business. Just add your creative, save it as an image file, and upload it to your social media business page....

Jeff Domansky's insight:

Really useful graphic dimensions cheat sheets for your blog and social marketing.

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What Is The Golden Ratio? What You Need to Know and How To Use It – Design School

What Is The Golden Ratio? What You Need to Know and How To Use It – Design School | Public Relations & Social Marketing Insight | Scoop.it

As an owner of a blog, you need to have engaging, relevant and updated content that satisfy the needs of your readers. There are several ways through which a blog owner can make sure that there is enough and more content on his or her blog at any given time.


The most invincible pillar and pinnacle in any online business are therefore the creation and writing of content which is engaging to the readers that visit your blog. There are several ways in which you can create more content for your blog to make sure that you achieve your desired goals of online business.

Jeff Domansky's insight:

Use mathematics to create flawless designs. Sort of. Design tips from Canva's Design School.

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Best Free WordPress Themes Available in 2015 | Elegant Themes

Best Free WordPress Themes Available in 2015 | Elegant Themes | Public Relations & Social Marketing Insight | Scoop.it

As one of the most successful premium theme shops in the business, Elegant Themes is best known for its top of the line themes and plugins. Even on this blog, we tend to talk about how best to use those themes and plugins (or themes and plugins like them) to get the most out of WordPress. But today, I’m going to do something a little bit different. I’m going to roundup some of my personal favorite, free WordPress themes.


The Best Free WordPress Themes Available in 2015The themes I’ve collected below are all available via the official WordPress plugin repository. I selected most of them based on a combination of their popularity, user rating, and design. Those that do not have particularly high download counts or that are relatively new and untested made the cut due to unique design and/or standout plugin compatibility....

Jeff Domansky's insight:

Awesome roundup of best FREE WordPress themes by Nathan Weller in the Elegant themes blog.. Terrific resource for blogging, marketing, storytelling, publishing and PR pros. Recommended tools and valuable reading!  10/10

Jeff Domansky's comment, July 4, 2015 12:47 PM
Super list. Highly recommended.
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7 Print Design Blogs You Should Be Reading - Design Roast

7 Print Design Blogs You Should Be Reading - Design Roast | Public Relations & Social Marketing Insight | Scoop.it
Print design – the original format for design – is no less important than it was in the past. While digital design has become a major focus, print design is critical for designers looking for ways to attract new customers, to expand offerings and to help build brands offline.Need to brush up on your print design skills? Want to stay at the forefront of the latest trends and technologies? You should be reading the following 7 print design blogs....
Jeff Domansky's insight:
Adrienne Erin recommends seven print blogs you should be reading.
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Free Pattern Generator for Designers - Code Geekz

Free Pattern Generator for Designers - Code Geekz | Public Relations & Social Marketing Insight | Scoop.it

Do you need some tasty, high quality website background patterns for your next web project? Well if yes then you are at right place, in this article we are going to share some useful free pattern generator tools that will allow you to create beautiful, visually stunning and eye-catching patterns and backgrounds for your design projects.


Some of these pattern generators let you have control of colors, orientation, pattern elements and more, while others will randomly generate patterns for you. These patterns can then be downloaded in various image formats, or in code. Enjoy !!...

Jeff Domansky's insight:

Background patterns play an important role in the design process. DesignGeekz share a collection of cool tools for bloggers and website designers. Who wouldn't want to add a snazzy looking tartan pattern to your website or blog? Lol

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9 Inspirational Design Blogs

9 Inspirational Design Blogs | Public Relations & Social Marketing Insight | Scoop.it

When we interview creative people, we often ask them where they find inspiration. Their responses we get vary pretty widely, from travel to magazines to inspirational figures. And there’s definitely something to be said for the masses of inspiring artists, designers, writers, photographers and general creators that you find online.


It was tough to narrow it down, but in today’s Design9 we’re sharing the nine inspirational design blogs that excite us the most....

Jeff Domansky's insight:

9 create design blogs to follow.

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The Enormous List of Web Typography Resources - Optimizer WP

The Enormous List of Web Typography Resources - Optimizer WP | Public Relations & Social Marketing Insight | Scoop.it

Typeface selection plays a critical role in the readability of your content. Although it may be one of the overlooked aspects when it comes to designing websites. One of the main finding of Nielsen Norman Group Eye-tracking Study of Web Readers was “Text Attracts Attention Before Graphics”. The study revealed:


“Of users’ first three eye-fixations on a page, only 22% were on graphics; 78% were on text”.


As a web designer, you need to pay more attention to typography.To make your design more effective and impactful we have compiled a huge list of typography tools and resources available on the Internet. If you are serious about web design and want to improve your skills, Take time to work your way through this resources.…

Jeff Domansky's insight:

Think topography doesn't matter? Think again and check out these amazing typography resources from Optimizer WP.

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10 Free Minimal Magazine WordPress Themes

10 Free Minimal Magazine WordPress Themes | Public Relations & Social Marketing Insight | Scoop.it

There is no shortage of amazing free themes for WordPress users. No matter what type of website you are looking to create, you can find a great selection of free and amazing WordPress themes that you can choose from.

Minimalism has been in vogue for quite a while now, and if you are looking for a free minimal WordPress theme for your magazine or news website, you have come to the right place. In this post, we have put together some of the best free minimal magazine WordPress themes....

Jeff Domansky's insight:

Planning an online news magazine or blog? Check out these super magazine WordPress themes.

Valentine Mdt's curator insight, February 18, 2016 10:22 AM

les thèmes gratuits pour Wordpress

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32 Free WordPress Themes For Effective Content Marketing

32 Free WordPress Themes For Effective Content Marketing | Public Relations & Social Marketing Insight | Scoop.it
Investing in a professionally-looking theme is important, but what if you’re just a beginner and you’d prefer a free WordPress theme that still looks gorgeous, can you find one?


Sure you can. I deemed it necessary to write this article, because these days I get a lot of emails from my readers who would like to know where they can find the right WordPress themes that will aid in effective content marketing.


Trust me, I’ve you covered. Without much ado, here is a list of 32 professional WP themes that you can download at no cost...: 

Jeff Domansky's insight:

Neil Patel shares 32 terrific WordPress themes. You may find one that's perfect for you.

ansibicycling's comment, September 3, 2015 11:42 PM
well
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Complete Guide to Creating Awesome Visual Content

Complete Guide to Creating Awesome Visual Content | Public Relations & Social Marketing Insight | Scoop.it

You’ve perhaps heard of visual content? The term seems to be everywhere these days. We come across it all the time as we’re curating content, and it seems that media strategies now consider visuals as required elements.


As visual content on social networks has grown, so too has the emphasis on storytelling with pictures. Indelible, craveable, relatable images have become a high currency in the world of content marketing, and the push for visual content seems to only be getting stronger.


So what are you to do with this new focus on visuals? I’m happy to share with you some of our favorite ideas, tips, and tools....

Jeff Domansky's insight:

The push for visual content seems is only getting stronger. Here are some of Kevan Lee and Buffer's favorite ideas, tips, and tools to help produce great images.

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The Only Thing You Need to Know About Content Marketing Strategy

The Only Thing You Need to Know About Content Marketing Strategy | Public Relations & Social Marketing Insight | Scoop.it
Here’s the key: When it comes right down to it, nobody is going to care if your videos are shot on a fancy-pants video camera or your trusty iPhone — if the information is valuable and useful to them.Action tip: Focus on creating valuable content in a variety of formats to create a content marketing plan that works for you....
Jeff Domansky's insight:
Lacy Biggs says create value and readers will follow.
Darcy Bevelacqua's curator insight, January 26, 2015 2:40 PM

Content marketing is getting more important -he are some tips on how to imporve what you are doing. 

Bruce McDuffee's curator insight, February 3, 2015 12:04 AM

Absolutely - blogging is not a content marketing strategy.  Neither is social media.

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How to Marry Text and Images – Design School

How to Marry Text and Images – Design School | Public Relations & Social Marketing Insight | Scoop.it

It’s time to take your designs to the next level! Combine your text and images to create powerful compositions.From making use of copy space in your images, to adding shapes to your designs to help your text stand out – the value of this creative technique is not to be overlooked.


Try these five simple tips to create effective compositions that not only look beautiful, but read effectively....

Jeff Domansky's insight:

Increase the quality of your designs by learning how to marry text and images like a professional designer.

Marco Favero's curator insight, December 24, 2014 6:17 AM

aggiungi la tua intuizione ...

Marta Ciesielska's curator insight, January 20, 2015 6:12 AM

This  is very popular nowdays to make text and image work fine together on the web page, in your presentation etc. So it's good to know how to make it look nice and clean!

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75 Eye-Poppingly Colorful WordPress Themes

75 Eye-Poppingly Colorful WordPress Themes | Public Relations & Social Marketing Insight | Scoop.it

...when used wisely, color has the ability to affect the mood of your visitors. Makes people feel welcome, comfortable and relaxed with blue hues or sell your sales pitch with an aggressive shade of red.


Whatever color scheme you choose, a great deal of creativity goes into designing a bold and colorful theme.To get you inspired, I’ve gathered a collection of stunning WordPress themes that make great use of strong color. Many of the designs feature flat design and responsive layouts – both hot trends right now.---

Jeff Domansky's insight:

If you're a WordPress blogger, or considering using WordPress, this is essential reading. Not to mention a great creativity break with your coffee.

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