Public Relations & Social Marketing Insight

And then, late one night in January, my colleagues Kieran and Joe had a Twitter conversation with Rand Fishkin about the HubSpot Blog's editorial strategy. It got me thinking: With all these new tools and resources at our disposal, was the Marketing Blog's current high volume strategy still best for our readers, thus best for us?

Keeping our headcount and resources constant, what kind of posts should we be publishing -- and at what frequency -- to grow faster?

Funny enough, we weren't the only ones interested in finding out this answer. After Joe and Kieran chatted with Rand on Twitter, we reached out to Trevor Klein at Moz to see if he wanted to run a similar experiment with their audience. He did -- and you can head over to their blog to read their findings.

Six months after starting this experiment on the Marketing Blog, we've uncovered some compelling insights that will transform how our section operates. Here's what we did to figure out our optimal editorial strategy -- and what we're going to do about it.  ...