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It's no surprise to see a decline in search volume when it comes to link building and a continuing growth for content marketing.
Content marketing is becoming more and more popular to build relationships with your audience, and if you don’t take action now and build a solid content marketing strategy your competition will get ahead.
To stay ahead of the curve, it is essential to keep up to date with the latest content marketing trends. To make it easier for you, here are top 7 content marketing trends that will rule 2016....
In 2005, we were reportedly exposed to over 3,500 brand messages per day. Nowadays, that figure is closer to 10,000 (if not already higher).
5.3 trillion display ads are shown online each year, 400 million Tweets sent daily, and 4.75 billion pieces of content shared on Facebook every day.
This relentless stream of content makes it harder than ever for your message to cut through the noise and get attention.
And while there’s no secret formula to creating content that gets shared, often, the content that people share isn’t random. By understanding some of the science behind successful content, you can increase your chances of success.
Here’s our guide to breaking through the noise.
Wondering what the future is for blogs?
Is blogging dead?
To discover what the future holds for blogging, Michael Stelzner interviews Mitch Joel and Mark Schaefer....
If our content never moves, if it simply sits on a website without any views, shares, and engagement, it has about the same value as the world’s greatest movie script locked from view in a cold, dark vault. The investment in our content is largely wasted.
In this post I will cover 12 “quick hit” structural actions you can take with your content to make it more “shareable.”
The basic idea is that we want to remove every possible obstacle in our control so there is simply no excuse not to share your content!
Here we go. Let’s ignite …
Microsoft studied 2000 participants in Canada to test the length of their attention span and whether it has changed over time. The study found that the average attention span of a study participant in the year 2000 was 12 seconds.
In 2013 that average attention span had decreased to 8 seconds.
The average attention span of a goldfish is 9 seconds....
Too many businesses produce content on so many topics that it’s clear they haven’t taken the time to learn what their audience really wants to read.
In other words, these content marketers don’t know for whom they’re writing. There are two ways to solve this problem along with some helpful tools:
Identify your target audiences, find out where they reside, and the topics they discuss.
Find out what your competitors write.
What does your target audience want from you?
Finding where your target audience hangs out online and what they share should inform your content development....
The key factor is not keyword density, back-links, tags or optimisation, it is sharing performance on social networks.
Now brands looking to benefit from content are faced with a tougher question: How to create content that people enjoy enough to share?
Adding value gets better long-term results than extracting it.
Understanding this statement as your top-level motivation is the key to the success of content strategy today....
Rather than listing more examples, with this post, we want to offer you a methodology to ensure that your brand doesn’t make an appearance in “Part 3.” To catch potential mistakes before they make it to your social media messaging queue, it’s helpful to set up an editorial process for your posts. You probably have one in place already for your content marketing platform, and those translate easily into social media messaging, and won’t take up too much of your time and effort. But if you’re unfamiliar with the idea and the process seems intimidating, we have prepared this handy flowchart, along with a list of questions to aid you with the vetting of your social media posts.
Do you want to create posts that generate higher user engagement?
Are your visuals driving social media traffic?
People engage better with visual content because it’s easier to understand, can tell a story and evoke emotions more easily than written posts.
In this article I’ll show you 11 ways to increase social sharing and fan engagement with images....
Your visitors and followers prefer using social media sites during specific hours. So if you start sharing your content when your users are on these social sites, you’ll not only gain more shares, but you’ll also notice an increase in traffic.So, when should you be sharing your content? Well, just follow the times in the infographic...
As a busy business owner, you likely don’t have time to create new content at the rate at which your audience demands it. Yet, with content marketing now being the #1 driver of search rankings, you can’t afford not to be constantly publishing new content.
Fortunately, there are ways you can take your existing content and feed it to the content marketing beast. With a little bit of elbow grease and some creativity, you can edit and re-use what you already have, and turn it into something your audience can’t get enough of!...
Problem is, actually creating all these beautiful visuals isn't exactly every marketer's forte. Oh, another problem? Design software can cost an arm and a leg (plus all the classes you need to take to learn how to work the darn stuff).
But there's good news -- there are plenty of free and easy-to-use tools out there that can make you look like a master designer. This post will break down 21 of our favorites so you too can create visuals and images that'll make your marketing pop. Get ready to create visualizations, banners, infographics, and more like a total pro....
So what are social media’s biggest questions?
To find out, we asked.
We solicited feedback and questions from our list of 40,000 email subscribers, asking each of you to ask us anything. And you did! We received hundreds of questions in response, each of which we’re eager to research and reply to. For starters, we grabbed 17 frequent asked questions about social media marketing. Come see how we might answer them....
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- Industry: IT Security
- Content: Blogs, infographics, whitepapers, video animation, social media
- Highlights: 172% increase in blog traffic
Demonstrating value and building brand authority online isn’t always about selling – it’s also about your willingness (and ability) to share your expertise with those who are simply browsing. One of the most common problems faced by our IT clients – among others – is the difficulty of conveying the complex value of their offerings. This is a challenge that’s well served by educational content.
When potential buyers at the top of the funnel move further in the buying process, will they remember your company as an educational resource? If yes, they’ll work their way from blog pages over to product and services landing pages (which are critical to lead generation in B2B tech.)
An educational approach is exactly the strategy our client in the IT security space took. Here’s their story...
It’s natural to think that wider adoption brings increasing competition. While that’s technically true, the outlook isn’t as bleak as you may think.
After all, even though adoption is increasing, the number of B2B and B2C organizations who consider themselves effective at content marketing is dismal — 30 percent and 38 percent respectively. What this should tell you is that there is a gap, and you can fill it.
Make 2016 your best content marketing year ever by making one-percent improvements in these areas...
There are thousands of articles that have been written about ways to grow your social media following (some of which by myself), but one of the things that most articles fail to cater for is actually growing them from nothing.
We all know how Coca Cola, Pepsi and Oreo have built enormous social media followings, but what if you’re not a huge brand? How about if you’ve just set up a blog and had no real online presence beforehand?
This is what I’m going to focus on – the first 3-4 months of your social media campaign.
Tumblr and WPP conducted an exclusive survey recently to know what readers are looking for on social media networks. Surprisingly, what they are looking for is content.
Each of the apps that you’ll read about next was designed to take your simple content and boost its perceived value. After all, you can’t say that your content is high quality until the readers say so or benefit from it.
Let these nine content marketing apps reshape your vision, guide you on the right path, and revamp your content into content that drives traffic and leads....
Having not published original content on the blog for 30 days, we saw only a 4 percent dip in traffic compared to the previous month.
The extra time off allowed us to experiment with content in some amazing ways. Our most successful experiments were these:
- Create new email drip campaigns based on Buffer blog posts
- Update older blog posts with new information, graphics
- Create SlideShares
- Republish content to Medium
- Bundle tools posts into Product Hunt collections
I’m happy to explain fully how we went about this experiment and all of the 14 strategies that we tried. And happy to clarify anything in the comments!
Businesses need to create new content at an unprecedented rate. Seventy percent of B2Bs are creating more content than they did just one year ago, according to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report.
With this growth in demand comes a unique set of problems. How do business owners continually create new, original content? How do they regularly come up with topics that haven’t already been covered a thousand times before? And perhaps most importantly, how do they find the time to create this content while still trying to run their business?
Fortunately, using content creation tools can help significantly. This post will look at some amazing tools to help you continually create unique, relevant content for your audience....
Content marketing was big in 2014. Last year, more businesses began regularly investing time and money into content marketing than ever before. That’s not much of a surprise when you consider the following facts found in a recent writtent.com blog post:
Content marketing costs 62% less than traditional marketing and generates about three times as many leads. (Source)
78% of CMOs believe custom content is the future of marketing. (Source)
Website conversion rate is nearly 6 times higher for content marketing adopters than non-adopters (2.9% vs 0.5%). (Source)
If you haven’t yet taken the time to invest in developing and implementing content marketing strategies for your business, now is the time....
Want more people to see your content?
Have you considered new methods of sharing content?
Look beyond the big social networks to expand your influence, increase exposure and grow your following.
In this article I’ll share 10 platforms, sites and tools to use to increase your reach and get your content noticed.
In 2014, you likely read or viewed quite a few articles and videos about “Content Marketing” in industry publications as the topic has become embedded in the marketplace. We’ve identified over 5,500 pieces of such content that were published globally and amplified through our publisher platform, and thought it worthy enough to share the trend lines.
Interestingly, we saw the largest number of stories published early in the year, with the first two month’s accounting for the lion’s share, with a significant downward trend as the year rolled onward. Was producing more content on “Content Marketing” a New Year’s resolution that like any other tapered after a month or two? Budgetary cycles? Or were they coasting on their early content push and recirculating as any good Marketer does?...
Content marketing can be hard. It takes time and you might make a lot of mistakes along the waThe good news: You get to learn from those mistakes and improve your content and your strategies.
One of the key lessons I learned early on was the benefit of using frameworks to guide your content marketing strategy. I’d love to share my experience and strategies with you to give you a leg up in the content marketing game....
There is no fun in “it depends” when it comes to content length so here are a few guidelines, from tweets to blogs.
How long should everything be?
When Twitter was born, suddenly we learned to converse more efficiently, directly, and creatively. Once in a while, we still complain regarding Twitter’s 140-rule but according to a research by Buddy Media, you won’t be needing all 140 characters when you want to get your message across. The research found that tweets shorter than 100 characters get a 17% higher engagement rate. A similar research by Track Social in a study of 100 well-known brands garnered the same result.
Why less than 100? The research said that these “medium” length tweets get more re-tweets because they are long enough for the original poster to say something of value and short enough for a re-tweeter to add his or her comment....
Okay, so here are a few opt-in form designs that I really like.
I’ve approached a few of these people to find out conversion numbers and will share that info along the way.
As always, I wanted to give you a starting point where you can get some ideas for your own mailing lists. Some of the below examples will include lessons that I think are really useful to learn....
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Keep an eye on these trends as you develop your content marketing strategies this year.