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Which of these sums up your view on content production?
“Content is about quality, not quantity. We should be producing high value, authoritative content regularly, not publishing lots of short posts. Less is more.”
“Winning in digital media now boils down to a simple equation: figure out a way to produce the most content at as low a cost as possible.” (Digiday 2013)
Do you agree with first statement? Me too, until recently. But now I think we could be wrong.
The Washington Post now publishes around 1,200 posts a day. That is an incredible amount of content. My initial reaction when I read the statistic was ‘surely that is too much, the quality will suffer, why produce so much content?’ The answer seems to be that it works. The Post’s web visitors have grown 28% over the last year and they passed the New York Times for a few months at the end of 2015....
Will quantity overtake quality content as strategy? Here's a very interesting exploration of the issue in this post from BuzzSumo. Recommended reading 9/10