Public Relations & Social Marketing Insight

In their 2015 Social Media Marketing Industry Report, Social Media Examiner broke social media content into 4 categories:

-  Visuals (71%). Encompass a wide range of content such as photographs, charts, infographics, cartoons, and other images.
-  Blogs (70%). Are classified as social media text in this context (not social media platforms as in previous years. (Note: I disagree with this classification since blogs contain the other 3 social content formats and visual social content can be text.)
-  Video (57%). Include film as well as presentations with commentary.
-  Podcasting (10%). This is an audio format....

With so many advances in smart technology these days, marketing professionals, content creators, and their teams need to keep up with the availability of tools that help reduce their workload and maximize their output.


Yet, many don’t have the time to investigate which tools will help them the most. To help you thrive in this era of smart content, we share information about seven useful tools that can help you create more effective content and cut down on the time it takes to create it....