Public Relations & Social Marketing Insight

More engagement with every image you create.

Perfect for creating social media posts, ad graphics, content marketing visuals, email images & more!

89% More Favorites (Source: Buffer)

150% More Retweets (Source: Buffer)

84% More Clicks (Source: Kiss Metrics)

Create images faster & easier than ever before. Pick a background. Add some text. No biggie....

willIn past posts on social media and content strategy I’ve always included a section called something along the lines of “measure, iterate, & repeat”. This essential step in content strategy is where you take time to reflect on your content’s performance, make data driven changes to your existing strategy, and try again. All of which is pretty hard to do if you don’t have some way of measuring your efforts.

That’s where social media analytics tools come in. They allow you to make informed decisions about your content strategy and (ideally) improve with each round of iteration. Which is why in today’s post I’ll be providing an overview of a wide variety of social media analytics tools WordPress users may wish to integrate into their overall content strategy efforts. Beginning with some of the best free social media analytics tools available....

Our technology and method

Using NLP (natural language processing) to turn text into data, we extract reported speech (the things people say) from the text of online news, along with the associated metadata (things like: the name of the speaker and where they work). We use this data in a variety of ways: for our article ranking, when we manage churnalism (lots of news sources use the same info), and when we display the quotes themselves to create an at-a-glance version of the news.

Why do we focus on quotes

Because we're convinced that a valuable news experience is one that includes a variety of points of view - so more quotes means more value. At Trooclick, we understand that news is the same as anything else you might invest time or money in: it should be a good value....