Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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60 Totally Free Design Resources for Non-Designers

60 Totally Free Design Resources for Non-Designers | Public Relations & Social Marketing Insight | Scoop.it

Creating engaging visual content doesn’t have to require a financial investment. Sure, at one time graphic designers needed expensive software and even more costly images to craft a winning visual campaign. But thanks to a host of free online resources, anyone can design high-quality visual stories with ease.


Of course, navigating the sea of online images and editing tools is easier said than done. Some require membership, others charge royalty fees, some require advance permission and others charge for high-definition.


Fortunately, we’ve scoured the Web for the most complete, the easiest to use and the most innovative resources to aid even the most amateur designer in crafting stunning visual content.


Check out these 60 totally free design resources for non-designers...

Jeff Domansky's insight:

Useful list of the best sites to bookmark for free design resources, including icons, images, fonts and DIY design tools.

Anne's curator insight, April 17, 2017 8:29 AM

Useful list of the best sites to bookmark for free design resources, including icons, images, fonts and DIY design tools.

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Ultimate List of Free Content Creation Tools & Resources

Ultimate List of Free Content Creation Tools & Resources | Public Relations & Social Marketing Insight | Scoop.it

While other parts of business and marketing are becoming increasingly automated, content creation is still a very manual job.


That being said, there are plenty of tools out there to make creating content much easier.


Below, you'll find a list of 36 fantastic tools and resources to help you research, write, edit, and design content more easily.


(You'll notice there are a lot of design tools in here -- that's because visual content is often the part of the content creation process where people get the most nervous and frustrated. So don't worry, we've got a ton in there for you.)...

Jeff Domansky's insight:

Make content creation easier (and more fun) with these 35 free tools and resources from Lindsay Kolowich at HubSpot. I thought I knew all the tools but she's updated the list and you'll find several social media tools you didn't know before. Christmas comes early. Highly recommended! 11/10. ;-)

Jeff Domansky's curator insight, December 21, 2016 10:52 AM

Make content creation easier (and more fun) with these 35 free tools and resources from Lindsay Kolowich at HubSpot. I thought I knew all the tools but she's updated the list and you'll find several social media tools you didn't know before. Christmas comes early. Highly recommended! 11/10. ;-)

Mike McCallister's curator insight, December 22, 2016 10:59 AM

I use several of these tools regularly, and can recommend every one of them. I suspect I'll be investigating some of the visual/design options heading into the new year. Use this list to expand your reach in 2017!

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Design School's Ultimate Guide to Designing With Backgrounds [With Ready-to-Use Templates]

Design School's Ultimate Guide to Designing With Backgrounds [With Ready-to-Use Templates] | Public Relations & Social Marketing Insight | Scoop.it

In order to arrange your design, you need a place to start. Backgrounds are the foundation of your graphics — it helps pave the path to forming a successful composition.


Textures and colors help create depth and contrast, allowing your graphics to stand out and get noticed. Well composed images can help create space for you to overlay text, while visually communicating your message at the same time.


Using a background can help give your designs more context and provide a visual element to help support your content.


Bonus: We’ve designed most of the images in this article as templates for you to personalize! To use them for your own stuff, just click them and they’ll be ready to edit in your Canva account (No Canva? It’s free!). 

Jeff Domansky's insight:

Blogging or designing visuals? Learn these background design tips to make your message pop.

rodrick rajive lal's curator insight, April 25, 2016 11:10 PM
The post contains some interesting design tips on working with backgrounds with some ready-to-use templates thrown in!
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Creating Images for your Social Media Posts | Social Beeni

Creating Images for your Social Media Posts | Social Beeni | Public Relations & Social Marketing Insight | Scoop.it

When you are browsing different social media platforms – Facebook, Twitter, LinkedIn, you are likely to see images with text on them – these can be inspirational, informative, or just plain fun. Having your message on a colourful image will catch your customer’s eye more effectively than just using text alone.


However, if you are a small business owner, you probably don’t have the budget to hire a a graphic designer. Luckily, there are plenty of options on the market today to help you create the graphic yourself for minimal time and effort....

Jeff Domansky's insight:

Choosing software to create graphics for your social media accounts is easy with these free graphics tools.

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The Ultimate List of Visual Content Tools

The Ultimate List of Visual Content Tools | Public Relations & Social Marketing Insight | Scoop.it

A text without visuals feels like a cracker without cheese – it’s dry and uninviting. But, by adding to a text a nice piece of high-quality visual content, you can create a yummy “sandwich”. Incorporating compelling visual elements into your content is a proven way of increasing audience engagement, making your content more shareable and boosting your success!


We’ve drawn up a list of the most useful free tools that will help you create stunning images or engaging videos quickly and easily, even if you’re not a designer....

Jeff Domansky's insight:

Visual content tools can help you add flare and professionalism to your post. This extensive list will help you find the right tool for your needs. Recommended reading. 9/10

Jeff Domansky's curator insight, March 20, 2015 1:42 PM

Visual content tools can help you add flare and professionalism to your post. This extensive list will help you find the right tool for your needs. Recommended reading. 9/10

Vloasis's curator insight, March 21, 2015 12:06 PM

I'm always interested in new sources of free visual content, and while this list may not be "the ultimate", it is certainly worth a bookmark.  :)

AndySernovitz's curator insight, July 31, 2015 3:54 AM

Visual content tools can help you add flare and professionalism to your post. This extensive list will help you find the right tool for your needs. Recommended reading. 9/10

 
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How To Create Your Own Images For WordPress Posts

How To Create Your Own Images For WordPress Posts | Public Relations & Social Marketing Insight | Scoop.it
In the past, creating those creative, captivating and dynamic images was something that the average person couldn’t do without the help of a designer or experienced photo editor. However, as time has gone on, the need for easy ways to create your own images is one that has grown and continues to do so.


Well, if you’re one of those people looking for a way to create something great without using programs like PS or AI, then get ready to jump for joy because now there are great (and free) ways to do just that....

Jeff Domansky's insight:

Great tips, useful image creation tools.

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Cheat Sheet: The ONLY social media image sizes you need to know (2017)

Cheat Sheet: The ONLY social media image sizes you need to know (2017) | Public Relations & Social Marketing Insight | Scoop.it

Stop me if this seems familiar. You have just written the most epic blog post of your business career and you want to create amazing images to help you promote it. Knowing how things change in social media on a regular basis you fire up a Google search for “social media image sizes”. Maybe you even add in the current year to weed out old results. Perhaps you go one step further and search for “Facebook image sizes 2017”.


No matter what you search for you still seem to find three different answers. And even if you find what you think is current info, there are so many different options listed for each network, you’re not sure which dimensions to use.


Fear not! I have compiled a list of the most commonly used social media image sizes. The infographic below shows only the images and dimensions you can easily control with your design, not every single image size you’ll see on the networks. Some of the images you see on Facebook, for example, are pulled in from other places and therefore we don’t really “design” for those spaces.


And the best news is you can get away with using some of these social media image sizes on multiple networks....

Jeff Domansky's insight:

Anita Kirkbride shares a quick cheat sheet of the most commonly used social media image sizes for DIY designers and social marketers.

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100 Brilliant Color Combinations: How to Apply Them to Your Designs

100 Brilliant Color Combinations: How to Apply Them to Your Designs | Public Relations & Social Marketing Insight | Scoop.it

Color makes a design come alive.It can attract attention, set a mood, and even influence our emotions and perceptions.

 

But sometimes it can be hard to know where to start when choosing a color palette for your design project.

 

So we’ve done the hard work for you— giving you 100 color combinations inspired by nature, food & drink, travel, and everyday items.

 

Want to use these color combinations in Canva? Click here to sign up for free if you haven’t already (if you haven’t — are you kidding me?!).

 

Canva lets you change the colors of your design by entering the hex code in the color menu. Check out the video below for a quick tutorial on how...

Jeff Domansky's insight:

A stunning collection of color palettes inspired by food, nature, travel and everyday items. Free to download in Canva! Recommended reading!  9/10

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What Is The Golden Ratio? What You Need to Know and How To Use It – Design School

What Is The Golden Ratio? What You Need to Know and How To Use It – Design School | Public Relations & Social Marketing Insight | Scoop.it

As an owner of a blog, you need to have engaging, relevant and updated content that satisfy the needs of your readers. There are several ways through which a blog owner can make sure that there is enough and more content on his or her blog at any given time.


The most invincible pillar and pinnacle in any online business are therefore the creation and writing of content which is engaging to the readers that visit your blog. There are several ways in which you can create more content for your blog to make sure that you achieve your desired goals of online business.

Jeff Domansky's insight:

Use mathematics to create flawless designs. Sort of. Design tips from Canva's Design School.

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20 Perfect Color Palettes For Your Next Design Projects

20 Perfect Color Palettes For Your Next Design Projects | Public Relations & Social Marketing Insight | Scoop.it

We found some really beautiful, perfect color palettes with lovely colors. These can be used for any kind of design projects, from websites to logos and prints. All these perfect color palettes can be found on Design Seeds website, a website which celebrates colors found in nature.


Some of these perfect color palettes have pastel colors, light colors, while others have bolder tones and darker nuances. Which one do you like most?...

Jeff Domansky's insight:

Here are some perfect color palettes with lovely colors. These perfect color paletes can be used for any kind of design projects, like websites and logos.

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Designers, This Tool Helps You Test Perfect Color Combinations For Your Work - DesignTAXI.com

Designers, This Tool Helps You Test Perfect Color Combinations For Your Work - DesignTAXI.com | Public Relations & Social Marketing Insight | Scoop.it

The brainchild of product designer Brent Jackson, ‘Colorable’ is a web color combination contrast tester.

Creatives can play with any two different colors and the results will indicate if the foreground-background combination passes or fails according to the standards of the Web Content Accessibility Guidelines (WCAG)....

Jeff Domansky's insight:

Cool tool for designers and bloggers.

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