Public Relations & Social Marketing Insight

...That’s why I’m writing this post. I’ve compiled a list of websites that produce great content, each of which has its own unique qualities. I’ll break them down and explain why they’re good and what you can take away. So whether you’re new to content marketing or have been involved in it for years, my goal for this blog post is that it will give you some ideas and inspiration. Now, let’s examine the best content sites and what we can all learn from them...

Don't blog in the dark. If your business has a blog, these simple steps help you set conversion goals and measure and track them with Google Analytics. First understand that blogging is an awareness channel, positioned at the top of the conversion funnel. Conversions assigned to the blog should be things that create another connection between you and the audience, like a newsletter sign-up or Facebook like. The goal of the blog is to have people actively choose to connect with you elsewhere, a position that will put you at the customer’s top of mind when a need for your product or service surfaces. A 2011 State of the Blogosphere report from Technorati Media surveyed bloggers, and the results of the question, “How do you measure the success of your blog?” saw a variety of responses....