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The 10 Step Framework for Building a Blog with Big Foundations | Jeffbullas's Blog

The 10 Step Framework for Building a Blog with Big Foundations | Jeffbullas's Blog | Public Relations & Social Marketing Insight | Scoop.it
From www.jeffbullas.com - May 20, 2013 1:13 AM

If you are serious about turning a blog into income and then your business, then laying the right foundations is important. It means sitting down and doing some planning. It means asking some questions What am I going to focus on? What should the branding and design be like? What should I develop it on? The list goes on.

 

If you do mean business then you need to create the right framework and foundation for your blog. A framework for the future Sometimes a little thought, the right framework and resources can be time saving and stress relieving in the long run.

 

Here are 10 key building blocks to get you started....

Jeff Domansky's insight:

Really good read and reminder about blogging and social business fundamentals.

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Small Business Blogging: The Key To Leveling The Playing Field | Heidi Cohen

Small Business Blogging: The Key To Leveling The Playing Field | Heidi Cohen | Public Relations & Social Marketing Insight | Scoop.it
From heidicohen.com - April 7, 2013 9:56 AM

By effectively using a blog as the centerpiece of their social media, content marketing and search optimization, small businesses and solopreneurs can effectively compete against the big boys. While small businesses can be more nimble and react more quickly to a dynamic environment, they still need overall planning to ensure they keep their business on track for success.

 

Otherwise, if you’re only responding to the latest fire, you’re not working towards your long-term business objectives. To help organize your small business and maximize your limited resources, you need a blog and a marketing plan. Here are thirteen tactics for building a better business blog....

Jeff Domansky's insight:

Heidi: shares 13 valuable ways to help build a business blog.

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Digital Influence: Blogs Beat Social Networks for Driving Purchases

Digital Influence: Blogs Beat Social Networks for Driving Purchases | Public Relations & Social Marketing Insight | Scoop.it
From www.marketingprofs.com - March 19, 2013 8:55 AM

Blogs are more influential than social networks in shaping consumers’ opinions and purchase decisions, according to Technorati’s 2013 Digital Influence Report. Even so, brands seem to be investing more on other social channels, particularly Facebook, than on blogging.

 

Below, additional findings from the 2013 Digital Influence Report, based on surveys conducted among 1,200 consumers, 150 top brand marketers, and 6,000 digital influencers. When making decisions about what to buy, consumers rank blogs as the third most influential digital resource (31.1%), behind retail sites (56%) and brand sites (34%)....

Jeff Domansky's insight:

If you ever needed proof of the power and the ROI of blogging, here it is...

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No Readers? No Worries, Your Business Blog Is Still Valuable | Social Media Today

No Readers? No Worries, Your Business Blog Is Still Valuable | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it
From socialmediatoday.com - April 9, 2013 1:27 AM

Not to take away from the amazing results that can be achieve by reaching a large and highly targeted audience with your blog content, but not every benefit of maintaining a business blog is dependent on having huge readership. The reality for most business blogs, at least when they’re first starting out, is that readership can be low… very low.

 

It can be discouraging to those who are contributing content, and working like crazy to keep a blog afloat to not see unique visitors, page views and subscribers come in droves from the get-go. Additionally, it can be tough to justify the ROI of your business’ blog to supervisors, management or ownership without having incredible reach. If this feels familiar, don’t sweat it. There is huge value to be had in maintaining a business blog, even if your readership is low....

Jeff Domansky's insight:

A valuable take on the value of business blogging whether you're subscription numbers are big or small. There's always a return on your time investment. Blog on.

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29 Tools to Enhance Your Business Blog | Social Media Examiner

29 Tools to Enhance Your Business Blog | Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediaexaminer.com - March 19, 2013 9:01 AM

Are you looking for cool blogging tools to enhance your business blog? The right mix of blogging plugins and widgets can make it easier to blog and also help you achieve your business goals.

 

To help you keep up with the latest and greatest, we asked a group of blogging pros to share the favorite new tools they’ve recently discovered. Here are the latest blogging tools adopted by these social media pros....

Jeff Domansky's insight:

Lots of great advice on social media tools and how to up your blogging efficiency here.

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