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Scoop.it!
Did you know that 71% of modern mothers work outside the home? And we are in the midst of the rise of the Latina mom? Moms make 90% of their purchases online. The following is a year in review of 2014’s most interesting research and insights into today’s mom 
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Scoop.it!
Most consumers (74%) say they generally trust educational material from a business as long as it seems objective and doesn't explicitly try to sell a product/service, according to a recent report from Kentico. However, trust is extremely fragile: Even just adding a product pitch to the end of an otherwise objective blog post or newsletter brings the credibility level down significantly, with only 45% of consumers saying they trust such content....
Jeff Domansky's insight:
What else reduces trust of content by consumers? The report says: "Other factors that make consumers skeptical about content from marketers include referencing things that can't be verified with other sources (46% say this prevents them from trusting information), leaving out/not addressing different perspectives (17%), and presenting information in way that hides it is coming from a company (15%)." Lots more valuable info in this good read. 9/10
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Excellent basket of insight into marketing to moms.