Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How Often Should You Post to Social Media? - Insights

How Often Should You Post to Social Media? - Insights | Public Relations & Social Marketing Insight | Scoop.it

Despite these recommendation, which I follow pretty closely with my clients, Buffer ups the ante on some social networks — most notably Twitter, where they post 15 times a day. Even Buffer agrees that sharing more than 1X per hour is going to cost you big time.


Buffer isn’t the only one to recommend how often you should post on social media. Recommendations run the gambit, with some recommending fewer and some recommending more posts/ day.


I would like to point out 2 things about how often to post on social media.


- Be consistent — once you’ve determined how often to post, keep your queue full so you’re consistently sharing content on schedule.


- Don’t fall behind in blog posts, especially. Posting 2X per week is optimal, posting infrequently or inconsistently can damage your SEO and reduce ROI from your website.


My recommendation is to experiment with different sharing schedules to see where engagement begins to drop off....

Jeff Domansky's insight:

Good guide to how often to post on social media. Recommended reading. 9/10

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The Best Time To Post on Each Social Media Platform

The Best Time To Post on Each Social Media Platform | Public Relations & Social Marketing Insight | Scoop.it

This infographic from SurePayroll, illustrates peak times and guidelines for Facebook, Twitter, LinkedIn, Pinterest, Tumblr, and Google +. They are all different, but what most share in common is to avoid posting early morning on the weekends, or after 3 pm on Fridays. Start posting at the right time, to get the best results....

Jeff Domansky's insight:

More suggestions on when to post for best results on the major social media channels.

Ayongshop Ayong's curator insight, February 9, 2015 7:19 AM

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Sally Gunn's curator insight, February 16, 2015 11:52 PM

These guides are always helpful but please don't forget to look at your own analytics and see when your customers are engaging with you most.