Public Relations & Social Marketing Insight

With all the different types of social platforms out there, it can be challenging for brand marketers to decide when is the optimal time and day to post. According to H1 2016 research, on Facebook and Twitter, the best-performing posts were made in the evenings, and later in the work week.

Between January and July 2016,TrackMaven tracked 17.5 million social media posts from 17,737 brands worldwide across various industries to determine when was the best time and day to post.

Social posts at the close of a work day (in Eastern Time) at the tail of the week performed the best on Twitter, Facebook and Instagram, according to the data. Pinterest took this trend a bit further with posts tending to get the best traction on Fridays at 1am. Meanwhile, LinkedIn posts, which largely cater to the business crowd, had the advantage when made midweek at 9am....

Do you know that there is an acceptable length for every type of content you make to optimize its readability and its SEO ranking?

Yes, there is a reasonable length for every type of content available and it is wise to follow them in order for you to attract as many readers as possible.

The lengths vary from social media networks to target audience. Facebook has no character limit yet the best content length for it is just around 40 characters while Twitter which has the famous 140 limit character has an optimal content length of up to 100 characters only.

The purpose of content is to be able to promote your business or brand in all available channels across social media without spending a lot of money for promoting your business. Knowing the criteria or limitations when making content saves you time, money and effort.