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Scoop.it!
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Scoop.it!
Adding video to a landing page makes it 53% more likely to appear on the first page of Google results. (Source: AdWeek Social Times)
Jeff Domansky's insight:
Barry Feldman offers 21 great tips for video marketing.
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Scoop.it!
Video marketing has become an essential marketing tactic, and search engines have made note of the fact that the most valuable websites offer both text and video content. As such, they’re ranking sites offering video content higher in the SERPs (Search Engine Results Page). Some important facts you should know about video marketing are that adding video in marketing emails can increase click-through rates by as much as 300 percent. Also, video marketing’s importance is steadily rising because mobile video consumption rates double each year. Perhaps the most attractive aspect of video marketing is that it is often free and requires no investment funds. It is and has always been free to post on video sites like Youtube and Vimeo. Way back in 2009, a study conducted by Forrester showed that website pages that include videos are 50 times more likely to come up for a keyword result for which Google offers video results than website pages that had no video....
Jeff Domansky's insight:
Curious about video marketing and how to best use the medium to your advantage? Get great info here on how to use videos to increase visibility.
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YouTube videos can add visual interest and impact to your blog posts. Social Media Examiner has some useful tips for you.